A short motivational/business-advice clip (spoken by Mark Evans DM) arguing that one-to-many channels—social media, podcasts, and marketing—are investments rather than expenses. The speaker urges viewers to 'dial in' their approach now, citing a five-year vision and the greater reach of one-to-many (e.g., 1 to 10,000) versus one-on-one efforts.
Do you think you can impact more people one on one or one to many? 1 to 10,000. This is why I invest heavy on social media. That's why I invest heavy on podcast shows. This is why I invest heavy on marketing. That's the one to many concept. See, most of you look at that as expenses. I look at it as investments because I know where I'm going. I know where I want to be in five years. You have to dial the shit in. All of you, if you're having this problem, have to dial the shit in now.
