This YouTube video (by Mark Evans DM) introduces the "4x4 method": a four-month goal of closing four deals per month for four consecutive months. The speaker frames the method as a practical, data-focused alternative to "dreaming big," arguing it removes drama, enforces accountability, and requires sustained work and discipline.
The path is very clear. It's called the 4x4 method. That's a goal. The goal is 4x4 four deals a month for four months in a row. And when you do that, it only takes four month goal setting. When you do that, you erase drama, focus on data. I don't like to dream big. I don't want to be dreaming and get in la la land. Because when you do that, you're losing momentum, you're losing reality. Touch of reality. What it takes to be successful four by four. If it works, why isn't more people doing it? If it's a goal, why isn't everyone accomplishing that right out the gate? Well, because it takes a lot of work.
