Is Email Marketing Dead in 2020? Learn How to Use Email Marketing to Grow Your Business!

Mark Evans argues email marketing remains essential because you own your contacts, unlike social followers. He shares tactics to build email lists from social platforms, emphasizing customer avatars and targeted offers that create urgency. Real estate examples include sorting listings by ROI and distinguishing turnkey from rehab properties.
Chapters
I know a lot of you guys, you think email's dead. You think email's dead, right? A lot of people think email's dead. Here's, here's the way you know email's not dead. Every time you buy something online or go to the, even go to the stores today, they're gonna say, hey, would you like your receipt sent via email or text? You understand how many people get it sent email? Well, 100% online. Well, social media is so big, Mark, you don't understand. I'm on social, I get it. But you don't own social media. You know that, right? You don't own the social media handle. You understand social media could shut down and your business is done. I've seen it happen many times. Your job on social media is to extract eyeballs, right? Get eyeballs on your stuff and then ask them for their email address so you can start conversating with them. Your platform, the cool thing about emails, once they're in your system, you own them, if you will. If they're on, if they're on a social media platform, the social media platform owns them. Literally, you could have 5 million people on social media crushing and making millions of dollars a year. They shut you down. You're done, period. Because you didn't set it up right. If you say, if you're constantly saying, hey, give me your email, give me your email, give me your email, get on my list, get on my list. Get this free report, whatever you say, or hey, get this discount code. Get this, you know, however you need to take your eyeballs from social, extract them into your email platform and then start emailing them. Get let, be cool about it. Let them know what's up. Let them know about you. If I asked your clients like, yo, what do you know about Steve Johnson? And they're like, I just bought a house from. That's all I know. Well, that's bad because now, now your competitors can easily gobble that person up. But if you say, hey, what's up with Steve Johnson? Oh, dude, dude, he has two kids. He has a five year old, he's a one year old. He's an amazing dad, he's a great husband. He loves his lawn, you know, looking amazing. He lives in Ohio and Florida all the time. The more they know about you, the more opportunities there are for you to connect with them. That's why I love email marketing and I see every single one of you doing it wrong. In the real estate space, specifically, where all you're doing is email whoring. It Out. Hey, buy my house. 3 bed, 2 bath, make offer, pie's the best call. Now. Like, dude, seriously, that's all you got? Again? The problem is. The problem is even that shitty content works when it's hot. You know what I mean, Lewis? Mark, is college worth it for finance? No, that's my opinion. But don't listen to me. But when you're sending an email, be cool about it. You understand who you got to understand who you're sending the email to. See, what I really clearly understood is who my avatar was, who was I talking to, what are their pain points, what do they need help with? How could I solve their problem? My guys were in turnkey. They have money. That's check, right? They have cash, they have to deploy. They want cash flow passively without going out and doing the direct mail. Finding the property, walking shitty houses, rehabbing the houses, finding management, blah, blah, blah, blah, blah. That's a problem, by the way. But that's what our company did. And then what we would do is sell them on greed. People are greedy. You and I are greedy. That's what drives us. That's what gets us excited as business people. We're greedy. You can say whatever you want. The fact is you're greedy. And that's what greed glands get going. You get all excited, you get delusional, and you buy, you execute. There's nothing wrong with this, by the way. It's just understanding human behavior. So what we would do is instead of like sending an email, you know, buy property now or whatever bullshit, people say It's a hey, three bed, two bath, west side, 23% net ROI. And then boom, that's the subject line, boom. Then they go in and it's like. And then again, you could play around with pictures or no pictures. You could play around with the exact address or no address. You could play around with zip codes or no zip codes. You could play around with, is this a rehab? Is this a turnkey? Is this already done or not done? What do they need to do is. And remember, always sell the greed. That's what people want. They want to know what's in it for them. Not you, not you. What's in it for them? And when you start doing this, you start really creating like exciting people. Like, you will get this. If you stay consistent with email marketing, 100% will get this. You're going to get people messaging you privately like, yo, dude, please do not send any emails out on a deal. Send to me first. I have the money, I'm ready to Close. If it's a deal, I'll buy, no questions asked. I'm in. And then you start creating like this urgency factor. And you need urgency to sell. You need the urgency to get people off the fence. You start creating this massive buildup of energy and urgency, and before you know it, you have a pipeline so hot of real buyers. And again, I don't care if this is on pens. Let's say if this pen. I got DM pens, right? Let's say if this pen company emails me right now, my, my assistant just bought a bunch more pens. But they email us and say, hey, we just got an overstock of black pens, blue point, blah, blah, blah, blah, blah. And right now, today, if you order 3,000 pens or 5,000 or whatever the number is, today, we're going to give you free shipping. Dude, she's going to do it because we need pens. Same thing with hats or shirts or whatever. If I don't see anybody doing this right, very few people do it right. And when you do it right, you can generate many millions of dollars. And it, by the way, it doesn't even have to be your own product. There's a world that exists out there called affiliate marketing. I don't go down that rabbit hole, but affiliate marketing, you could, you could send other people's products out and get a percentage of the sell to your tribe, to your database gets more advanced further down the road. But let's stick to the basic topic of send an email to your list. Send an email to your people that you've met at networking events, people that follow you online. Start extracting people from online that follow you. Like, hey, John, you know, if you know my boy Matt does a great thing called Freebie Fridays. He gets a lot of emails by sharing great Freebie Friday stuff. I do it by simply just asking people for their email address so I can get them on the 444 Club. I mean, there's all kinds of things that you can do. And the truth is I'm not even doing it enough. I need to do it more. And because you got to remember your social media environment present, it's recycling all the time. Their algorithms don't show it to everyone. I know you're sitting back thinking, but Mark, I posted it yesterday. Well, yesterday and today is two different days. And yesterday and today the algorithm's different. Yesterday. Today people are engaging differently. People are looking for something new. You got to always be in front of your prospect's mind. You always have to be in the front of their mind. If you want a massive competitive advantage.
Kevin's deal I'm here to help and teach him what I know and how I did it to discover freedom There ain't no question mark Kevin's when he stepping the doubt he's closing deals Time to tell him what the DM stand for. I'm a deal maker A deal maker But I'm not just a deal maker, I'm a dream maker.










