Short excerpt from a YouTube talk (Mark Evans DM) about pricing strategy and how software/business pricing is fundamentally driven by customer-perceived value. Speaker uses examples such as Netflix, Hulu (possibly 'Bull TV' in transcript), and Disney+ to illustrate how subscription models generate large revenues at low monthly prices but notes their product and market differ from the speaker's offering.
You could sell that as a package for $3,000 down $200 a month. $200 per user, whatever. I mean, it's endless. But it's all driven off of value. See, a lot of people are out there. Like, if you look at all software companies, why do you think Netflix is ginormous? Why do you think Bull TV and Disney plus, literally, they make billions of dollars at $7 a month. Now, I'm not saying we have that kind of market share that big. We have a way different value, way different product, too.
