It’s Time To Throw In The Towel... The Bloody Truth About Owning A Business. | Mark Evans DM

And.

What's up, everybody? I guess it's called cigars and coffee. I should have a cigar once in a while. I know you guys think I sit at home and smoke cigars all day. I promise you I don't. Not only that. Got a lot to talk about today as you guys are coming on. Thank you for being here. If you give me a quick shout out, let me know where you guys are from. City and state would be awesome. Good morning, John. Lakewood, Colorado. Hey, what's up, Man? Thank you very much for your support. And again, 100% of the net profits go to charity. So thank you very much. You're impacting people's lives and your life, which is awesome. Hey, Donnie. Good morning. Thank you for that. He's been thinking that as well. A cigar thing. I keep forgetting about it. Good morning, Brad. What's up, C Bus? Good morning. Donnie's in Cleveland. Good morning, John as well. What's up, buddy? Hey, Dylan. Been a minute since you've broke out a cigar. I know, man. What's up? Shane in Brunswick, Ohio. Good morning, Mark. What's up, David? We're gonna get started here in a second. Let me shut off my Facebook because I'm hearing the beeps in the background. Hey, I just want to real quick take before I get into this today, because today's gonna be a topic that is really going to probably ruffle some feathers in a positive way. I hope it's not meant to hurt your feelings, but it's really to help you guys get going and get rolling. What's up, Fort Worth? What's up, Mike? So thank you guys again for all the Support on magicianverse.mule.com. we have a lot of people getting the book, sharing it, talking about it, posting about it, buying a lot of copies. We've had people buy up to 100 copies at a time to give it to their people. I know Andre bought 30. I know Tiffany bought I think 20 or 30 as well recently. So I do thank you guys for that. What's up, Ben and C Bus. But I just want to say thank you guys for not just. Not just the support, but it means a lot to me. It really does. I know sometimes I'm kind of might be thinking I'm yelling at you, but I'm really talking to you. Trying to talk. The truth is I'm talking to myself when I'm talking to you guys about the pain, the struggles, the excitement, the good, the bad, the ugly, everything between. These are conversations I have with myself every single day through the Journey. And I just want you guys to know I really appreciate you guys supporting me in the Magician versus Mule. It's really exciting to see the movement that's happening there. Not only that, all the great reviews, five star reviews across the board. If you guys got the book and the book made an impact in your life, if you could take a minute, review it over on Amazon.com, magician versus mule, it mean a lot to me. It does help a lot of other people, so it's kind of cool. And again, we've sold thousands of these copies and you only have a handful of people leave reviews. I get it. I do the same thing. I'm bad with that as well myself. But I'm asking you if you. If it did make an impact, if you take two minutes of your life and it could make a big impact in someone else's. So thank you for that. Also, the podcast shows, booming, you know, making of a dm. We really got a lot of cool stuff going on here. And it's really. It's really neat to see. I got a lot of people, what, you know, from all walks of life, all over the world, actually. That's why you'll see people here from Australia, all over the world, Canada, everywhere. But it's neat to see. And again, just very grateful today for all of you guys for being here, because today's topic is going to be a big one and it's gonna be me. It's very meaningful, like all of them are. But I think today will help free up a lot of people from moving in a unhappy direction. Hey, good morning, Chris. What's up, buddy? What's up, Pat? Just dried off the nice beach towel. Great workout today. Awesome, man. Jim, what's up, my man? Dan, what's up, buddy? Thank you very much. I got my Starbucks server here.

Thank you, baby.

So today's topic. You guys ready? What's up, Jay? I hope you're ready, because I am. So today's topic is. It's time to throw in the towel. The bloody truth about owning a business. Now, I want to be very crystal clear here today. If there's children around, I might drop an F bomb here or there. I'm trying to get better at that. I'm trying not to do that as much. I'm just. When I get in a zone, if you've ever seen Old School and you got Will Ferrell up on the stage and he's like. And he's like, what just happened? Oftentimes when I do these shows, that is what Happens. I literally go into a trance. You'll see me staring right at you through this camera, which is pretty wild. And I just. I'm just trying to make an impact. I. That's all I care about. I'm not trying to be cool. I'm not trying to say the right thing. I'm not trying to say the wrong thing. I'm not trying to, you know, be elegant, eloquent with my words or whatever. I. Exactly. Johnny says. Yeah. I'm just trying to genuinely help the people that want to help themselves. So with that said, I'm asking for permission for you to open up.

We're having some technical difficulties. Seems like someone gave him a call. He'll be blooped right back in. Let's see. In the meantime, let's answer some questions. Oh, here we go. We're back.

Yeah. Yeah. Good morning, guys. So what I'm doing is I'm asking Jace, by the way, happy birthday to your son over there, my man Jamil. What's up, buddy? Good morning, Randall. So what I'm asking you to do is that. I'm asking permission, if you guys are cool with it, I'm asking permission to really share a real, real truth with you, as I always do. But today's a little different. There's gonna be a lot of people watching this, a lot of people sharing this, because it's going to talk directly to you. And all I'm asking you is it's. It's going to be intense. Maybe because it's going to hit your nervous system probably more than likely. I'm guessing it's going to happen. But what I want you guys to do is I want you to quit. I genuinely want you to quit and throw in the towel. I know you. You. You might be like, dude, what are you talking about? It's true. Every single person listening to my voice should just quit. It's easier. It's easier. All of you should be a number. Two or three or four. What gives you the right or what? Give what? Why do you think you want to be a business owner? It's not easy, dude. So let me share a story with you. I've shared this in the past about. We're not all business owners. Everyone wants to be a business owner. I'm giving you permission to stop the madness. I'm giving you permission to enjoy life. I'm giving you permission. It's okay to work 9 to 5. I'm giving you permission. It's okay to find someone that would give you benefits. It's okay for someone to say it's okay. You get two weeks of vacation and it's paid. It's okay. If that's what you want, it's okay. Tap out. You're not, you're not quitting. You're moving on. You're growing. You're going to get back your life. See the shit? I didn't sign up for this stuff. I didn't sign up to be an entrepreneur, a real entrepreneur. I didn't sign up for all the shit you got to deal with. You know the stuff I dealt with yesterday back like most of you wouldn't even be able to handle the pressure. And I'm not saying that to be cocky or dicky. It's the truth. It's the truth. The pressure is mounting. Lawsuit. This. This person just wasted 15 grand. This person just wasted a thousand dollars. This person just wasted 20 grand. This just happened. This person's quitting. This person stealing. This person's fucking the other person. Screwing that like. It doesn't end. It doesn't end. It never will end, by the way, as an entrepreneur. It will never end. I barely went to sleep last night because my nerves were like, I'm like, you know, like zooming. And then at 4am I'm looking at the clock, I'm like, dude, really, just give me 44 more minutes. 4. 44, baby. I only need 44 more minutes. I got the fuck up and I went downstairs and I worked. I was scared, I was stressed, I was overwhelmed, I was frustrated as I was excited and my anxiety is out the roof. You'll see that today. I'm telling you, it's not for you. Tap out. In my real estate business, I used to sell thousands of turnkey single family houses all across the world. People but I buyers all across the world. Everyone wants to be what they think is cool. I want to be a passive investor on turnkey assets. Cool. I am that. I've done it for 24 years. I know what it is to be a real investor. So we sell all these assets, thousands of them. Thousands. And what I realized. And what I realized is just because I'm a good investor, a real investor, doesn't mean because you bought one, you are. Just because you say you're a big business owner and you bought a business doesn't mean you're a business owner. Don't get it twisted. There's. It's easy to buy, it's easy to do, that action, everything else that comes along with it. You probably didn't want to sign up for. And what I realized that most people are mostly talking about what they want to do as opposed to actually doing it. And more importantly, making the decisions. You don't have the mental fortitude or you don't have. You haven't built that muscle up yet. Which is fine. But the truth is I stopped doing turnkey about two years ago. I couldn't do it anymore. The shit you're dealing with people because of their shenanigans. Well, I'm passive investor. I'm a big investor. Hot water tank went out two years later, you got to replace it. Oh my God, you sold me a house in the hot water tank broke. I can't do that. You owe me fourteen hundred dollars. It's like what? That's called allocations. It's in the allocation factor. It's called this. And like again, don't get it twisted. Just because you can do it doesn't mean you should do it. Just because you want to do it doesn't mean you should do it. And what I realized is yesterday's show about, you know, losers quit, winners don't. In essence, I got blown up on social media. People are pinging me in private message like, yo man, you don't understand, man. You know, I've been at this game for a long time and my, my first question, I want to be very crystal clear. My first question is I meet a lot of people in the game and if you will, they make the same amount of money. It's usually like under a hundred thousand dollars. They don't have any marketing budget. They don't even know what a P and L is. They don't even know how to do trajectory. Like they don't even know what projections are. They don't know what ROAS is like return on advertising spend because they don't have a marketing budget to even do that. And they don't even know what a KPI means. What's KPI mean? Dude? Key performance indicators. You don't know what that is As a business owner, like again, my first question is what's your marketing budget per month? Well, I get leads for free. I do word of mouth, I do that. You don't have a business, dude. You have a hobby disguised as a business. You don't have to like this conversation I'm having with you. I'm giving you permission to go be a number two. It's okay. And I hope I'm getting you pissed off. That's a good thing because now you're actually going to finally do something we'll talk more about that in a few. But what I want you to understand is number twos are needed. I need more number twos. I'm taking applications daily for amazing number twos and threes and fours, etc. Why? Because I am a real entrepreneur. I'm involved in lots and lots of businesses. I'm not a good day to day operator, but I'm amazing business owner that can hires great drivers I. E. Number twos. This is not a bad thing. This is a good thing. For some reason us as crazy real entrepreneurs think everyone's like us. They're not. The truth is most people aren't. Most people say they are, but most people aren't. I had a really bad partnership breakup back in the. That was a long time ago, early 2000s. The guy told me he's a real estate investor, he's an amazing business owner, blah blah blah blah. Well, he was. Because I was the was on my nipple sucking my cash out of the back door while I'm out making all the money. And I'm like, keep in mind I'm young, I'm very naive and I believe people for what they said, not with what they did. Big difference. And trust but verify. And as he's stealing money from me, I went over his house and he had this eighty thousand dollar deck. I'm like, this is a nice deck, man. I know what we're making. The hell do you afford this out of the gate? This is like five months into the relationship partnership. And he's all about, yeah, you know, like he, whatever he said some other lie he told me and I believed it. So it's my fault. It's not his fault by the way. It's my fault because I'm a responsible adult. A real business owner knows that everything happens good and bad and in between is their fault no matter what. And if you don't take responsibility for your life, well again you're not a real business owner, period. No questions. You can't argue the fact it is what it is because you have top down. That's the way it works. So he made up this BS excuse and what conversation I believed. And we went on our day, probably went to Chipotle or something, who knows. And then I started looking at the books. See my number two which he was the entrepreneur but he was supposed to be the operator as well was handling the books. Go figure. So then I'm like, yo man, I gotta get someone in here to hire. He went ballistic. What do you mean? I got this under control. I Got you, man. You're my boy. Blah, blah, blah, blah. Well, he clearly didn't. He had me all right by the balls because he's stealing my money. But once I found out, I addressed it. See, most of you guys don't want to have real conversations. Most of you want to foot around and tell people what, oh, it's okay, you're doing a great job. And then secretly you're like, dude, I want to stab this person in the eyeball. They're sucking the wind out of me. They're playing their business scared. If you're scared in your business, you have no business. It's okay to be scared, but if you're playing business scared, you can't, you have no business. You're, you're like, you're, you're, you're, you're handcuffed to a problem and it's going to, it's literally, it's going to wreck you. You're living in fear 24 7. Everything you do literally is going to like suck the life out of you. This is why you see a 40 year old person that you meet that's been a business, that business owner that really isn't, that's working 18, 20 hours a day, they say. And most of the time they're on social media dicking around. But they say they're working and then all of a sudden they look like they're 90 because they're wore out because they know they're living a lie. I'm telling you guys and gals, most of you are not a business owner. Most of you are not a real entrepreneur. It's not a knock on. You throw in the towel and enjoy life. It's so much easier. I'm, you don't want this. I know you see the cool houses, the cool cars, the cool vacations and all that. Which brings me to another, another topic on this. If you're sitting at home trying to plan your vacation and you want more family time and you want health benefits and you want, you know, dental benefits and all this, you not an entrepreneur. You know, I didn't have any of that for the first 10 years as an entrepreneur. I just prayed that I didn't get hurt. Actually, I couldn't get sick or couldn't get hurt because I was too busy working. I couldn't get sick. I couldn't get hurt because I was working. Most of you guys are sick all the time because you have too much time on your hands. Most of you are hurt all the time because you got too much Time on your hands. But if you're out there seeking insurance and vacation time and this and all this other, you're not an entrepreneur. You're an amazing. Probably number two. Probably an amazing number two. That's okay, by the way. Again, this is not a bad thing. This is probably an a, like an awakening for you that finally someone's telling you the truth. I'm not trying to be your buddy. I'm not trying to sell you anything. I'm trying to help you have a better life. Because let's be honest, that's why you're here. You want a better life. You might think it's real estate or business building, but the ultimate thing is really you just want a better life. You don't care how you get it. You just want to be able to wake up, do what you want to do and do the work. If you're trying to figure out, do I want to do what I love to do. Mark, I'm an entrepreneur. 98% of my day is stuff I don't want to do. Literally two days ago, I'm on with my fiduciary, my financial advisor, my fucking cpa. All these people tell me I owe all this money, how to do this next year, this year, blah, blah, blah, blah, blah. Like, do you have the stomach for what it really takes? It sucks. What's up, jb? Head is heavy. That wears the crown. Yes. Guys, listen, you're going to get punched in the face. You're gonna kick in the balls. Dude, I. I had someone yesterday, one of my. Someone in the company. I'm not joking. Like literally send someone too much money. How? What happens when that happens to you? It's cost of doing business for me and you. You gotta conversate. You gotta address it immediately. Most of you guys address something seven months down the road because you keep sweeping under the rug. Because that's how you saw mom and dad deal with stuff. You sweep on the rug, sweeping on the rug, sweeping along. No confrontation. I don't want to say it. I don't want to come off mean them. They up. Let's talk about it. What are you afraid of? They're gonna get mad. Why? Get over it. You're a adult. Deal with it. You don't like me, get the out. I'll hire someone else that likes me. By the way, I don't care if they like me. Just do your job. See, the thing is, is people foot around playing the. Playing, playing the game. Oh, I'm playing business, man. I'm a business Owner. Really? How last quarter. How are you in business making $80,000 a quarter? Listen, I'm not knocking the hustle. If you're playing small, that's a starting point. We all start small. So I'm not knocking the hustle. What I'm knocking is people that are talking as an entrepreneur that says they're this big dog, their marketing budget's non existent, they don't do the work.

They'Re.

Always on family today. How the fuck do you do that? I can't even do that. And I can do it like you have. I'm building a business. You understand every fucking decision I make? And you make a free flex on your. Your team. If I go become reckless, my team gets screwed. If I make a decision to hire someone, the team gets affected. If I fire someone, a team gets affected. When the like. What are you thinking? Clearly, most of you aren't. What you're doing is mimicking people that you see online and you have no clue what they're doing just because they say they're doing something. I'm telling you right now, most are not doing what they say they're doing. And when I say most, over 90%. I know I have the private conversations. People are watching me. They'll come to me. Mark, I want to hire you for 25 grand for the day. I'm scared. I'm a fraud. I'm faking it and I'm afraid to get found out. You've been on vacation for six weeks and you just said you made $7 million. Yeah, I know what I said. It's not true. What? You have a lot. You have over six figures. People listening to you on social. I know. I feel bad. I'm scared. What? You can't hire me because I'm not helping a fraud person. It scares me that people are watching these guys. Listen, let's be straight up honest. All of us as entrepreneurs are delusional. Real entrepreneurs are delusional. If I say I make 100 grand, that's not what I make. I might have made 50 grand net. Just because we call it guru math. It's kind of a 100 grand because making 100 grand and netting 100 grand are two way different conversations.

And.

And again, I did make 100 grand. So it's all. Perception is reality. It's marketing. I get it. But if you're trying to build something, which all of you say you are, I don't know if you all. Are you taking this? You need to up your daily consulting fee. Absolutely. Are you Taking this information and doing something with it. The problem is, is if you're following someone that's not doing it. They're giving you bad advice. They're just selling you regurgitated information that they took and sold you. Real entrepreneur is that you're going down a very dark path. And I know there's light at the end of the tunnel, Mark. And the train track in the tunnel. That's another train coming right at you. By the way. It's not the sun. It's a light. They don't say sunlight at the end of the tunnel. It's a light that's going to crush you.

Kill you.

Done. Because you got it twisted. You're following the wrong person. You're listening to the wrong people. Now, listen, there's a lot of great people out there as well, so I'm not knocking that either. I'm just saying the majority of them are full of. And until you understand this, you're going down the wrong path. You feel good all the time. You don't. You need a new mentor. That mentor is trying to be in your pocket. That mentor's like, they need to be stretching you, pushing you, calling you out on your bullshit, addressing real facts, talking about real shit. Not just about business, either. That's about life. It's about real stuff. Yo, if you're out cheating on your spouse and you're at my meeting, you're going to get called out on it. If you're out getting boozed up, which it's happened to me sometimes, like, call me out on it. Like, I get it. We're crazy sometimes, and we're very delusional sometimes. We think we can handle everything. That's what real entrepreneurs think. We can handle it all. We got it all on our back. I got this. Well, sometimes we don't, right? So that's why we need amazing number twos, amazing number threes on our team to help lift us up. That's why we need great spouses to give us great support, to drive us forward, to support us on our vision, to give us. Like, they don't have to understand it. They just got to support it. Real entrepreneurs struggle with real every day. I know guys come to me. I have guys, 33 guys in the DM family. We all have anxiety issues. We all have stressful issues. We all are dealing with hiring and firing. We all have people issues. We. We're trying to be better human beings. We're trying to give back more. We're trying to do more all in the same minute. That's real entrepreneurship. Not like, oh, sang on the beach. Hey, man, remember the time in high school? Yeah, dude, you threw for 12 yards that year. That was amazing. You sitting there, getting up stoned, talking about stuff you don't even care about, but you got. You have nothing else to talk about. But, yeah, I'm an entrepreneur, man. Seriously. It's like, I was an entrepreneur for before. It was cool. In the, like, 90s, like, when I was told my dad I was going to be an entrepreneur, business owner, you know? He's like, that's awesome. When I tell my friends, they're like, dude, you're lazy. People. Like, entrepreneur meant lazy. You're trying to get out of work. You're not trying to do the work. And I'm like, what are you talking about? Like, I'm trying to work smarter. I'm trying to make more money. I'm trying to be bigger. I'm trying to do better. I truly believe. I was talking with Gino. He wrote the Traction book. Gino Wickman. He genuinely thinks entrepreneurs are born, not made. It's interesting. He's. He's smarter than me intellectually, for sure. I don't know if it's true or not. I do know. I've had this trait my whole life. I have something in me that wants to be better. I have something in me that doesn't want to deal with the shit, but I have to deal with it because that's what I have. And it's something I'm telling you. Like, it's. A lot of people are trying to force entrepreneurship because they think that's what it looks like. Entrepreneurship is not glitz and glamour like we perceive it to be. If you're not willing to make big financial. I'm talking catastrophic financial decisions. Yes. You could lose everything in one decision. If you're not willing to hire people, if you're not willing to address people immediately when a situation occurs, if you're not willing to step into the fire of lawsuits, if you're not willing to step into hiring lawyers at $500 an hour, if you're not willing, you know, like, to help you. If you're not willing to hire people to help you because you think you could do everything yourself, you're not a business owner. You're a small business operator. It's okay. You're not a real entrepreneur. I get it. I'm not knocking it. But don't. I'm trying to take the anxiety and the stress away from your life by saying, listen, dude, I want to make 200 grand a year. And that's it. Simple. Go do that. Don't try to be the 100. Don't try to be the millionaire. 100, millionaire, billionaire, whatever. These are different things that you have to accept. If you're trying to be that you have to be. You have to drastically change from a hundred thousandaire to a millionaire to a multimillionaire to a billionaire. I'm not the billionaire status yet. Truth is, my boy sends me this. It. I want a trillion. A trillion dollars. When my kids get old enough will be like a billion dollars. I believe that with what's going on with the U.S. money. But at the end of the day, I'm not trying to even be a billionaire, honestly, because it's a different set of sacrificing skills. With that said, though, I am plotting. I am pursuing how to generate more money than I've ever generated in my life without me necessarily doing the work. I have a different set of skills now. I have 24 years of experience. So when you guys see me and what I'm accomplishing, know that this happened in 24 years. Not two minutes, not 24 minutes, not two and a half years. 24 years. You know how many people have screamed at me, yelled at me? You know how many millions, tens of millions of dollars I've lost tens of millions from stupid accounting, stupid deals, terrible team members, people ripping up bad partnership like it's endless. It will continue to happen, too. It's part of the game. And until you accept it, either one, get out of the game, or two, accept it. Hold on one second. Yes? You gotta tell the people what's up? Are you an entrepreneur or business owner? What's entrepreneurs do? Make money. Make money. Do you have to work hard to make money, though? No. Yeah. Yeah. Does Daddy work hard or not hard? Yeah, I work hard. What does Daddy do all day? Make money. Does Daddy ever scream out loud? Sometimes. Yeah, but that you or just other people? Just drea your sister. Yeah, but I'm yelling at you guys because I'm like, I love you guys. All right, so I'll be down to help you guys make some cotton candy soon, okay? All right, get down there. Let's make some. What? I show her how to make the pretend that we did sell it. You're gonna sell it? Yeah. One bag for three, two bags for five. Right? I got you. I gotta get back to work. All right. Sorry about that. Priorities. He's way more important than you. Not to sound like a dick. It's the truth. But I care about you guys, too. See, I think the thing is, this is something I wish I'd have realized a long time ago. On the journey of success, know where you're. You stand with your priorities because it is easy to get pulled in many different directions. I want to help everybody. Real entrepreneurs, from my experience, want to help everybody. It is very hard. Like, we genuinely want to help people. That's how we see the world. By solution driven, not problematic solution driven. That's why we have anxiety. Because we see something, they're like, how the fuck is there no logic to this? Why is this person doing that? This doesn't make sense. Here's the solution. You know, that's how we tick. We see the problem, we see the solution, and we create the opportunity. That's how we get paid as entrepreneurs. And it could be anything. It doesn't have to be big houses or anything. Could be simple products. I mean, shit, look at the guy that did the toothpaste thing. Remember that thing you stick on the end of toothpaste and you push up? I mean, he probably had to eat shit for 10 years. People like, no one's going to buy a piece of plastic for $10 to get an extra two squeezes out of toothpaste. I wonder how many. I mean, the guys had to sell a shit ton of that. Used to be an infomercial, right? But this entrepreneur stuff, to me is so powerful. So powerful. And it's frustrating. It's not easy. Like, you guys know how many nights I've literally cried? You know how many days I've, like, stayed up? Like, I feel like I'm like in a fog. Everyone's having fun. My friends that have jobs are having fun. They're talking about their vacations are going on. This happened for 12 fucking years of my life. I saw it. Like, the truth is, most of the time I never even went because I was working. I was hustling behind the scenes, grinding it out, literally trying to figure it out. But again, knowing what I know now, I never had, like, priorities in place. I just said, let's go. Let's go help people. So I was getting caught up in the cycle. In the real entrepreneur world, you guys are going to see this as you develop into a real entrepreneur. And hopefully maybe you're there.

But.

Start, because we say yes to everything. That's who we are. See, if you don't say yes to everything, I don't believe you're a real entrepreneur in the beginning phase, because that's what gets you to Become a great success as an entrepreneur if you're not saying yes to all things. Yes, I'll do the deal. Yes, I'll do the deal. Yes, I'll make the happen. Yes, I'll hire that person. Yeah, like, instead, most of you have to. Well, does it have any benefits? What's the salary? Wait, health insurance. Yeah, what's my copay? Hey, straight facts. I've never done a resume in my entire life. Even in high school, I didn't do a resume. Again. This is a true story. 18 years, 17 years old. High school economics, they're like, today we're going to do resumes to get a job. Yes, Mark, I'm not working for anybody. Well, Mark, you have to show me the. Who says that? Who? Show me in this book that says I have to work for someone. Well, that's the way it works. Smart. You graduate high school, you go to college, you go get a job. Show me who says that. Why? Why do they say that? Show me. This is a true story. I got sent to the principal's office for being a clown. Class clown or whatever. I wasn't being a class clown. I was being serious. And sure enough, I got in trouble. So for me, very powerful to realize I was an entrepreneur from day one. And again thanks to my mom and dad. My dad, he is entrepreneur. Sperm, clearly for me anyways. But my sisters aren't entrepreneurs, my cousins aren't entrepreneurs. Other people I've brought into this care about, into business thinking that this is like normal life and I make big decisions, so it's normal that they should do the same thing. But the truth is they're amazing human beings doing what they do. Now, I'm not saying they don't strive for more. I'm not saying they don't want, like, it's just everyone's different. But us crazy entrepreneurs think everyone's the same. And the truth is, today's show, if you got pissed off and fired up at me, you probably are an entrepreneur. Like, you got mad. You're like, Evans, you dude, I got this. That's a good thing. That's on purpose. I know when I get mad, like, if I watch a show like this, I'm mad. That means I'm. I. I'm the one. I can do this. That's what entrepreneurs do. They get mad and do something about it. They don't talk about it. They don't pussyfoot around about it. They execute. They know they're going to fail. They know they're going to win. They know they're going to wake up and repeat process. But one thing they're not going to do is ever quit until they die. And that's the facts. And you as an entrepreneur, real entrepreneur, a real entrepreneur, you know what I'm talking about. Everything I just said today, 100% are facts. There's nothing I said at all today that is not the truth. Not one thing. Most of you should not be an entrepreneur. That's a fact. And if you get pissed when I say that you might be an entrepreneur. That's a fact. It's tough. You know what I'm talking about? Anxiety. You know what I'm talking about? When your spouse says, hey, let's buy this, and you're like, oh, my God, now I got to deal with this. But I'm trying to deal with this. Like, you're juggling. If you don't feel like that, you're not entrepreneuring it up. You're not a real entrepreneur. It's okay. Go be a number two. Support guys like me. Support gals, like people that are great entrepreneurs. Support great entrepreneurs. You're needed. You're needed. You have a place in the, in the world, at a massive place in this world. You don't have to be the hustler. You don't have to be the front line. You probably, you think you want it. I'm telling you, most don't want it. Guys, I'm telling you. Us, us as real entrepreneurs, we don't want to. We don't want the shit we have to deal with. We want what we get once we get it, once we, you know, like, who doesn't want the money? Who doesn't want the cool lifestyle? But you only see that one piece of it. You think Elon Musk is hanging out all day playing around. This guy's under scrutiny 24 7. He can't even smoke a joint with Joe Rogan without getting blasted. His stock's Soaring. It's at 1400 plus probably right now. Today, things are cr. Like. And then he'll make a decision. He's selling, he's supporting, he's doing everything free. Every time I flinches, his life changes. Do you guys under. That's what it takes. That's what happens as real entrepreneurs. It's not always easy. It's very often never easy, right? So for me, we have to step it up. Jeremy, are you still here, my man? I'm not sure if you're still here, buddy. Terry. 1 for 3, 2 for 5. Sounds like last night I was talking to him for an hour about how pricing structures work, how you motivate to buy an extra thing, you know. So again, this is just sales 101. We'll talk about this one down the show. But when Mark comes to me like I'm teaching him sales, I'm like, you know, the hardest thing in business is get acquiring a customer. The funny thing is about once you acquire a customer, most people never resell that customer, which is silly because that's the easiest person to sell. Especially if you delivered a great product and you performed on what you said you're going to do. So what's cool about it is when I say, yo, Beacon, can you get Jeremy the link? I want to talk to Jeremy about something. He's my boy out of Wisconsin. I talked to him about him once in a while here, but I've known him since 2005 or 6. And we'll talk about that in a second. But when I'm like, yo, Mark, you know, sell it for three. Make a great product, Sell for three a big bag of cotton candy. Go door to door, sell it or put it on the front yard. But when you sell it, say, hey, actually if you buy two bags, it's only $5. You've already got them in the door. The acquiring a Customer might be $2, but now you get in the door and you discount a dollar. You just made an extra dollar. Not just $1, but 100% increase in profits. So again, this is a little bit more advanced, but that's a shit. I'm telling you, it doesn't stop you. If you see me on Instagram, I'm talking about directional marketing to my kid while I'm correcting them for making his place a better place. When you talk to my wife, I go into the restaurant. I go into like it never ends. It's always like, I can't stop thinking about, I can't stop talking about. I could hear a pin drop conversation about XYZ happen, Right? I'm not offended when people say no. I'm not offended when people say, get out of my face. I'm not offended when, when they say, yes, I. It's just an action set. This is the stuff we're talking about. We have to realize most are not entrepreneurs. I'm giving you a way out. I'm being serious. I'm giving you permission to tap, to move. When I say tap out, that's not negative. Tap out. Someone's choking you so hard. It's called your wannabe entrepreneur. It's choking. You can't even breathe. Just tap out. That means you get to stand up and breathe again and enjoy your life. Get with the winner in the ring, talk to them and become their right hand person. Let them know you'll support them, understand what they go through. The struggle is real. I have amazing people. I was talking with Roseanne. She's been with me 14 years. I have amazing people in my life that make what I do look easy. At this point in my career, I have a lot of great people. I'm a teammate person. Not self made. I'm a teammate person. Roseanne, Kim, my assistant, if you guys ever met Kim, she's an amazing person. You know, I have Peter, I have Colleen, I have Kathy, I have Patrick. I have so many people that I've known for so long. Not just people that I work with and drive our companies, but also people I do business with like Doug. It's endless. Gary's like so many great people that I forge relationships for 19 years, 18 years, 22 years, 20. I have people still investing with me 22 years later. That says something. Pay attention to track records. So when you see the car, you're seeing the future advance of where you could be. Use it as motivation, but don't think that's where you should be today. And that's where real people get stuck. That's why people aren't getting the success they want because they're trying to accelerate opportunity too fast. Therefore, you miss out on any opportunity because you can't do it. If I could do it quicker, I would. But I'm just trying to be me. Remember the thing, I'm just trying to be 1% better every day. 1% better in marketing, 1% better in sales, 1% better in leadership. Thanks. That's the, that keeps me up. That's the stuff I didn't sign up for. But I have to do it because I'm, it's, it's me. It's okay. It's okay. Jeremy, are you able to hop on my man? He might not. He can he not hop on Jeremy.

On messenger and email.

He's probably still on dial up. Another minute. But I want you guys to know I'm here to tell you this, not to hurt your feelings. Honestly, I, I, I thought about this a lot. Not only that, I have a lot of notes on it about what's a really real, real topics. I show up to this show to speak the truth. Everything I do from my Instagram profile when I'm talking like life stories and you see what I'm doing. That's my life. That's why I think everyone should be following because I'm talking real shit. There's a handful of people out there that do talk real shit, but most people don't want to listen to it because it's scary. You know what I mean? It is scary because you're going to get a Dr. You have to address it. He's here. I don't know if he's on. He might just be video. Oh, he just got disconnected. He'll pop on here in a second. He's probably doing his hair. But probably the biggest telltale sign when I'm talking to someone as they're being an entrepreneur and if they should throw in the tower or not. First thing I always ask, how long you been in business? Business? A thousand dollars? How? Why? Like there's no business that's going to be successful spending a thousand a month. It's impossible. Seriously, it's impossible. A thousand dollars a month marketing budget. It's impossible. We spend 50, actually about 20 plus thousand dollars per day minimum per day in marketing. I didn't start there. And I'm not saying you need to start there, but you gotta start growing it. If you spend a thousand this month, try to spend 1100 next month, then 1200, Five thousand. Like I'm pissed off. We're not spending a million a month in ads. Why? Because when you spend more money, you make more money. See, right now we have some massive accelerated growth going on. So now it's not just spend more money. We could spend more money, but it's going to get wasted. Why? We don't have the team to support the spend. Clients would get pissed. It's okay. Clients get pissed no matter what. But the goal is not to do that. The goal is that how do I sustain it. Again, I'm not trying to get it right. I'm just trying to get it going. All right, Jay, you hear? Oh, he keeps bouncing off beacon. Is there a way you could. Do you have a cell?

Yeah.

Maybe tax them and say, does it want a three way call talk. He's probably just trying to do audio. I don't know. He's got a face for radio, that's for sure. If your marketing budget's not growing, if you're, if you're not expanding your team, if you're not dealing with new challenges. I think I've told you guys this story before. I used to go to all these real estate events when I was trying to be a big real estate investor. And I'D go to these events and I'd meet. I knew where I was at in the business. Maybe I was two years deep in it. So I have a certain set of problems, right? I need funding, I need this, I need that, whatever. And then where do you find deals? I need to wholesale, whatever. Then I'd meet someone 10 years in the game, they have the same problems as me. Then I'd be someone 20 plus years in the game, and they still have the same problems as I did. Two years in the game. And I would think I'm like, what? Is it me or is it them? What am I missing? If I'm 20 years deep in the game and I have the same problems, is this even a problem? It wouldn't even be a problem in that case, right? It's just a part of the business. Therefore, what's the real problem? I do not have a license. It's. There's no need for me. But why do people keep having the same problems, expecting different results? You need an IRS problem, you need a tax. A problem like these are problems. That means you're making more money. That means you're, you're, you're growing your bottom line. That means you're expanding your, your revenues. That means people are paying attention because you're actually growing. You need a lawsuit or two or five or ten or more. I'm not saying go out and try to get lawsuits, but when you get bigger, stupid people try to do stupid things. I'm dealing with one dickhead right now. And again, it's so dumb because I'm doing the right thing. This is what's amazing about humans. Greedy bitches out there, lots of them. This guy, literally, I told him I'd give him money, blah, blah, blah, blah. And he's like, on the thing that happened, I was like, dude, I'll just do the. Right. Here's the money. This is what I agreed upon it. This is last Tuesday. I agreed upon it. He sends me, he sends my assistant an email, and he's like, nope, I talked to my lawyer. Everyone talks to their lawyer. It's funny. People have no money. They always have lawyers. I don't know how that's possible, but they all have lawyers. And it's like, I talked to my lawyer, and he's demanding 200% more than I said I would pay. And the percent, the amount I was going to give him is, is ultra, ultra over the top already. So what happens? Well, stay tuned. I know what happens. The guy's gonna get zero. But it's amazing to me that people do this. Greed is a bad thing. His lawyer, whoever this guy is or gal is messing up. So these are straight truths, by the way. This is entrepreneurship at its real level. If people don't say legal. Zoom. Exactly. If people don't say they're not dealing with this shit on a daily basis, weekly basis, monthly basis, they don't have a business. They don't have a business. You're. You're dealing with shit. 20. I'm telling you, you're dealing with lawyers, you're dealing with accountants, you're dealing with financial advisors, you're dealing with, you know, staff, you're dealing with bookkeepers, you're dealing with assist. You're dealing with so many things. This is why my wife and I's biggest fight is. Mark, what do you want for dinner? Whatever. I don't care. I'm done. Decision making today. If you put down dog and put paprika on it and put hot sauce on, I'd probably eat it and wouldn't know the difference because I'm. I'm just done. I just don't want to make the decision. That's our biggest fight. True story. Like, what do you want for. I don't care. I'll go anywhere. You tell me. I've been making decisions all day. You tell me, right? These are entrepreneur problems, for real. It's not that I'm trying to be short. It's not that I don't want to like. And again, don't get me wrong, we still do date night and stuff like that. That's different. That's me getting ready. You know, when we came to Ohio, had flowers in the house, thanks to Kim, my assistant, and all this stuff. But, like, I'm thoughtful, but that again, these are decisions I make to do that. I just want people to make decisions around me for me, with me. Well, not with me, for me. Mostly on stuff like that. I want to be called into the big decisions. I want to be called in, like, the strategic decision making. I want to be called into the next level stuff. And entrepreneurs, we're getting beat up at all levels. And again today, the goal is to have some of you throwing the towel. I really mean it, and I'm being dead serious. If you're an amazing operator and you want stable income, I pay amazingly well. I. I'll. I'll pay you more than you're worth, I'm sure. And I pay a lot of people way more than they're worth, but I'm cool with that. I actually like, supporting great people. I like people. 1. It's great for everybody, right? Talk about job security. Talk about great people getting a great culture. I have a lot of cool companies. If you're big in the supplement business, I need help there. If you're good in acquiring businesses, I need help there. Merger acquisition side, we're buying companies often. If you're doing stuff on the lawyer side, and you're a great lawyer, but you want to actually expand and, like, roll with some people, I might be the guy for you because I have a lot of different irons in the fire, and I spend a lot of money on lawyers every month. If you want, for acquiring contracts, all that stuff. If you're looking for. If you're great at data mining and data management. I have a pretty big data business that my team runs, and they're amazing. You know, we got guys in California. Multiple people in California. Shit, I don't even know how many VAs across the world. Like, lots. And then I got my guy Peter in Florida that runs that. And if you're looking for that kind of stuff, if you're big in the email media space and you understand email marketing, I'm hiring salespeople. Our Salespeople can make 30 to 50 grand a month. If that's something that you want to do, it gets paid well and it helps everybody. We all win. These are the things I'm talking about. I have endless amounts of opportunities for people that want to work. And that's the problem, is most people want to be an entrepreneur, so they don't want to work. You're missing out on great opportunity. Even if you came to work, I. This is even. Beacon, what are you raising your hand for? All right, let's do it. Beacon. All right, we got him on the phone right here. Jeremy, what's up, my man? We can barely hear him. Beacon, is there a way to get a little higher? Try it again. All right. Jeremy, you there?

I'm here.

Cool, man. Hey, we were just talking about people quitting, you think when I. When you and I met, what, 2005 or 6, right?

Yeah, about 2005 or 6. I mean, the show was like a. Like deja vu. It's like a flashback, because back in, like, 2005 or 6, I just spoke of. I was just getting into real estate, and literally for about a year, I got like, book after book and I bought course after course. Just trying to, like, get everything right before I got it going. And I remember I hired you for a consultation, too. I think it was like 5,000 or whatever at the time. And at that time, that was a lot of money for me. I started, I started to pick your brain, ask you questions. And I'll never forget it. Like you start like you yelled at me, you were like, don't call me. Ask, ask questions about theory. Like until you do xyz, which at the time was build the buyers list, you're like, do not call me back. And that was the phone call and I forgot. I got off that call and I was literally crying. Not like savvy, but I was like, fucking piss. I'm like, I just create this guy a ton of money and he's like, he's screaming at me. So I got very, I got angry. But also I wanted to, I wanted to prove you wrong. So I literally did exactly what you said, which is like three days. I got a buyer list about like 300 some odd people. And I called you up and sort of like in a, an arrogant way, I was like, dude, I did exactly what you said. I got 300 buyers. And now what? And then you gave me step number two. And then I, I saw that process and I really closed my eyes. First deal with it. Like two weeks of working with you. And that's after again a year plus of trying to become like a real estate investor, studying course after course, talking theory, asking non action based questions. So I mean again, this thing is, this call is absolutely perfect.

Yeah, I mean, I mean, Jeremy, now, I mean, I mean we've done a lot of stuff together over the years. I mean you, you ran, you were doing six figures a month on some Internet stuff and now you're doing some cool stuff in other Internet stuff as well. But like it's amazing how, how the journey starts. But, but that's what true entrepreneurship is, right? Like I said today, like, if you're listening to this message, I'm telling you to stop and throw in the towel. And you're pissed off. That's a good thing, right?

100, man. Again, I was so fired up because I'm so passionate about this, about, you know, getting what I want, living like a certain lifestyle and my friends and family that, I mean, I was just so fired up and that, that's the one thing that got me going. I think the biggest thing is just for people to like stop overanalyzing things, stop, stop asking what could go wrong because again, that could go on forever. And again I was just dragging my feet for, for well over a year.

Yeah.

And the thing is the key is just, just Take action. You know, I mean, just. Just. Just do something. Because, again, you could ask question after question, make up all these big scenarios in your head, but, I mean, just get started fast. Quick decisions.

Yeah. And the truth is, Jeremy, the reason that you kept talking theory is because you were stuck in the guru funnel, where they just kept selling you more theory, more ideas, getting you down that path. I mean, you knew everything about. You knew a lot about, you know, a little about a lot, but took no action on it all.

Yeah, I can find. What is it? Courses on lease options and sub twos and then. And then probates. And I'm like, well, I think I should do foreclosures or pre foreclosures, ask certain questions from other.

That's awesome.

Like, what. What should I do if he says this? Or. Or the source is that. And again, I just went down this rabbit hole. I did absolutely nothing for you for years. I put everything on a charge card, so, like, I really made no money. And that's when I, you know, I. I hired you. I was like, it. Let's keep going. And you just laid into me, man. I. Again, I'll never forget that. And that's the, like, the single most, like, the pivotal moment in my business ownership career is that moment when he was just, like, ripped into me. I'll never forget. Thank you.

That's awesome, man. So, dude, pretty much what I'm saying now. Get the work. What are you on here? For talking to me. Get to work. I'm joking. No, man, that's awesome. Thank you, Jay. Absolutely, man. Thank you, buddy. Appreciate it, man. Enjoy.

All right. Have a good day.

It's not. It's. You know, a lot of times people might look at me when I'm talking to you guys and saying what I'm saying and thinking. This is like a front. I promise you, this is. This has been my cadence for 1996, 97, 98. Obviously, my confidence changes because I. Because I have real data. I have real failures. I have real successes. I have real. Everything in between. I understand. I. I kind of know where things are going or react to certain things. My job as a leader is to know these things, to know how people drive forward. Do I help you by dangling the carrot, or did I tell you quit being a pussy and go do the work? There's two different. And again, not everyone's taught this way. Not everyone learns this way. Not everyone moves this way. But the guys I'm rolling with and the gals, they want real talk. They're sick. And Tired of being sick and tired. They're done with the guru bullshit. Selling you fluff and air and getting you excited, but no backing on it. My stuff is not pretty. It's not sexy. It's real raw and authentic. And I'm telling you as real entrepreneurs. And if you think it is any different way, you're not a real entrepreneur. You've never been in an entrepreneur room ever. It's bloody, it's ugly, it's nasty. Now, don't get me wrong. When we're hanging out at the club afterwards and we're laughing about like, dude, this deal, it's just another deal. We've moved on. You make it personal, it's just another transaction. We've moved on. We've forgotten people. 500, whatever. Like, I'm going straight to the back of the stage and I'm writing down what I would have done better, how I could have addressed it quicker, what answers didn't I answer. I feel like a piece of shit because I didn't deliver what I thought I could deliver. Like, that's the stuff. Real entrepreneurs don't think they have anything figured out. I have a couple things, but most majority, I don't have dick figured out. That's why I need great number twos. I need your help. If you're a great leader, as a number two, giving great direction on a daily, consistent basis, that's how I shot. I can help you. You can help me. That's what it's about. So toss in the towel. You will gain a whole nother life. People are like, dude, like, why aren't you sales guys leaving you? Why would they leave me? They got to do it. Like, dude, Peter's been with me 12, 14, I don't even know how many years now. He runs certain things for me that I don't even understand. Deal. They don't. He deals with stuff every day. It's not that he's. I'm the one getting punched in the face. I'm the one taking the risk. I'm the one putting the pieces together. I'm the one in the front lines. You don't see Peter on here every day. You don't see Peter ever. That's not a bad thing. These are good things. My assistant Kim, you don't see her own thing here. Talking about what she does all day for me. Writing notes, sending money, executing contracts. All. All these things. We have so many moving per se, I barely have anything going on. You understand? That's what gets us in trouble sometimes. We. We as Real entrepreneurs. If we have a million things going on in front of US and 12 million people in line waiting to talk to us, we're thinking, damn, I don't have anything really going on right now. Game thinking, if I could do 12 million in line, how do I get 24 million in line? It never stops. Ever. It would drive you crazy. It's kind of fun now because you acknowledge it, you know it's a real thing. Again, this is not something I see people wanting to truly sign up for. It's crazy, crazy, crazy. Cra. If I wasn't in it, if I didn't feel like I was to be here, I wouldn't want this. I want the two weeks paid vacation. I want the nine to five where I get on and get off and I. I'm good. Cool. Go do. It's never been in my fibers, it never will. And I hope it's not in my kids. I'm not like, this is not something I like my son, my children won't even know the difference. He hears me on the call. Fu. Again. We're pushing. We can do better Mark. This is what we're trying to do that don't you think these things carry over in life at all levels. There's a lot of opportunity for all of us. And I hate to see amazing people because I'm watching you. I watch everyone. Anybody that comments on my stuff, I'm watching you. I promise. I'm very conscious of who's here on purpose because it means a lot to me for you guys being here again, the entrepreneur wanting to help. When I see you, I comment. When you respond to me, I try to comment back. Might not be as quick as I need to, but yeah, definitely Andrew assistance definitely up the game. I've had an assistant my entire life. True story. Ever since I knew an assistant live would work for I hired. So for me, what I'm saying is please throw in the towel. Let the world know I'm not in. It's okay not to be it. Help me help entrepreneurs grow. Help shine the light. Like you understand they've worked so hard on the vision. You actually could be bigger with their vision. Could be easier, bigger, more enjoyable, more profitable and way more fun. If you truly are not the real entrepreneur and if you are, we gotta level up. You gotta get in good groups. You gotta get in a real mastermind. You gotta let people know that you're investing in yourself. If you're spending a thousand dan marketing next month, it better be more. Next year. That's called Growing, that's called pushing. And if you're not doing that, you're hanging out with the wrong people. That's not pushing you if your profits aren't growing. Well, Mark, I only want to make 200 grand. Well, why not 400? Well, I don't know. Just 200. Okay, well, why didn't you pick 100 then? See, there's both sides of this coin. And I'm not saying again, Activities. FYI, going from 200 to 2 million is going to be a little bit different infrastructure. It's going to require a little bit different action. It's going to require a little bit different pushing the throttles here, pulling the nozzle there, whatever. All these things change. We evolve. Get in a room, get with great people, hire people, Invest. Go pay 10, 20, 30 grand for a day to sit down with a real entrepreneur. If they'll even take you. Invest your money in yourself. Sit down with them. One breakthrough, one breakthrough. One breakthrough could make you millions of dollars that you could pay someone 50 grand for. To teach you one. Because when people hire me, they're hiring 24 years of my life. You're thinking, oh, my God, 25 grand's a lot of money, dude, it's nothing. Tim was right. It's going up. Losing real revenue already. You know how many people I pay 25 grand? Like, it's endless. Why wouldn't you? Ken, you asked me how to make a million in 30 days one time. Since you asked me that, I've accomplished more in the last two months than in the last year. I was asking myself the wrong questions. Appreciate you, brother. Thank you, Ken. Who's asking you questions? Hey, what, are we going for dinner tonight or. Yo, man, how do you make a million dollars in the next 30 days? That's right, Jay. Cost versus value. People's got it twisted. Would you invest 25 grand to create a million? See, the real truth is if we want to go real deep and then bounce. You understand when someone wires me 25 grand for a one day consult, it's kind of about me at that moment, but it's really, really about them. I've had this happen. This is the true story I've had people, once they made the decision to send me 25 grand, they sent the wire. Three days later, 10 days, whatever. They're like, you understand? When I sent you the wire, I made more money before I even showed up. Why do you think that happens? Your confidence spikes. You understand your worth to yourself. No outside person has to tell me what I'm Worth. I know what I'm worth, by the way. People could tell me I'm worth all kinds of stuff until they transfer money. It means nothing to me. It's hot. Until you got to write the check. Everyone. What did I say? Everyone wants to be the boss until they got cut the check. And I'm telling you, it's a separator. I see it every day. People are like, dude, I want to pick your brain. Okay, what do you want to pick my brain about? I don't bring a pick. Oh, man. You know, I got this idea. I don't need any ideas. No, you don't understand. It's different. Never heard that before. Anyways, I'm good. Thank you. So it's like, dude, here's how you approach people like me and other entrepreneurs. Yo, man, I got five GS, 10 GS, 25 GS, 100 G. Whatever. I need a day of your time, an hour of your time, 10 minutes of your time. Pay for it. Invest in yourself. Be respectful to yourself. Anyways, that's what entrepreneurs do. Throw in the towel. It's your time to take back your life. Get on board. If you guys want to be a great number two, great number three or four, please hit me up private, message me, send me your information. I'll get you the right person on my team and get you on the team if it makes sense. And I'm being dead serious. I'm here for you guys. I'm rooting for you, your number one fan. Make sure to check me out if this show hit home and it's real and helped you, make sure to share it on Facebook, Instagram, YouTube, share the podcast, whatever you need to do. That's the best way. That's how you could pay me today. By simply sharing. By telling your friends, by. By telling people you care about. And probably hand this to your spouse and say, hey, I told you, honey, I'm not the only psycho entrepreneur out there. I'm with you, brother. I'm with you guys. Let's make the most of it while we're on planet Earth together. We got this. If we don't, who else does? Thinking about you guys. Have an amazing day. Keep me posted with your results. See you tomorrow. Peace.