Short excerpt from a YouTube video by Mark Evans DM ("Just like everyone"), in which the speaker explains that marketers want audiences to consume their content but emphasizes that viewers should implement what they learn: create their own stories from the speaker's ideas and share them on social media (with tags) to connect with their audience/tribe.
What you got to understand is I, just like everyone else, as a marketer, want you to be consuming my content. That's what we want. That's the goal of a marketer. There's nothing wrong with that. There's nothing wrong with consuming it. But take that knowledge and go implement it. Create. Maybe there's a story I share today with you that resonates with you. You can take that story, create your own story, and share it on your social media. Tag me. It's like, hey, I was just hanging out here with Mark. He said something that resonated. Let me explain. Boom. See, you can be like a reporter style person to connect with data, to connect with information, connect with your people, to connect with your tribe, to create convers, conversations.
