Mark Evans DM uses the 2006-2008 real estate crash to show how to learn from market cycles. He sold 50 houses a weekend during the downturn, then explains why you need constant money conversations, clear capital assessment, and a defined ROI that prioritizes getting your investment back.
In business. What's cool about you learn through the cycles. You learn through this. I was in 2006, 7 and 8. I sold more real estate 2006, 7 and 8. Most people did in their entire life in the hardest market ever, right? We were selling 50 houses a weekend, going a bus tour. I stopped selling real estate, but I was selling real estate. Mark, you just said I was. Real estate was my product. Real estate was like I was a financial advisor, if you will. I was talking money in a money's conversation. A lot of you don't talk money. That's why you don't have a lot of it. But you have to start talking more money. You have to talk about money all the time. What are you working with? What do you got? How much are you working with? What's ROI you're looking for? This is what I'm teaching my son. Like roi, by the way, ROI is not just return on of investments. Return on investment. I want my money back. It needs to be super secure right now. I got a lot of default notes out there. No one in this room.
