This YouTube video ("Make money with content!" by Mark Evans DM, uploaded Sep 1, 2024) offers practical advice on creating and monetizing content. In this chunk the speaker recommends hosting small, intimate events to boost exposure, using social media to deploy content, and structuring a lead-generation handoff so one team owns both content creation and conversion.
I would host small events, intimate events, talking about exposure, utilizing social media. Everyone has the same problem. How do I create the content, how to deploy the content, how to make money from the content. And Austin's people are in the back of the room. He's like, guys, I don't do that bullshit, but my team, this company here, does. And then, I mean, it's literally your lead gen handoff. You own both sides of the game.
