A short YouTube video (Mark Evans DM, uploaded Mar 3, 2023) explaining the concept of 'market mismatch' in marketing. The speaker uses a cookie vs. Skittles analogy to show that you must offer what customers want (ask what kind of cookie they want) rather than pushing irrelevant products, because mismatched offers won't sell. The piece emphasizes connecting with customers and understanding preferences rather than cold-calling irrelevant items.
Do you pick up the phone and call them? Mark, should you call him? What do you say? Hello? Yeah, how are you? That's what marketing is about, is just connecting. I don't need to call you to sell you a cookie. If you want a cookie, I don't need to call and sell it to you. I just need to ask you what kind of cookie you want. A cookie. What kind of cookie do you want? Oreo or chocolate chip? But if I called you to sell your ice cream or Skittle, you're like, yeah, I'd rather have an Oreo or chocolate chip. Right? So it's called market mismatch. If I'm trying to sell you Skittles when what you want is Oreos and chocolate chip, you're not going to buy them right now because you're like, yeah, I don't want that.
