Short spoken commentary by Mark Evans DM arguing that marketing can dramatically increase the value of an acquired business. He contrasts a pet company he nearly bought (which had zero marketing and no residual sales) with a gun company he did buy that had strong front-end sales and achieved ~2.06 ROAS on day one; he notes low-cost follow-ups (texting/email) turned additional profit. The clip emphasizes checking a target’s marketing activity as an easy way to improve returns.
You look at the marketing, what marketing they're doing or not. That's an easy bump if you're buying a business pet company. Almost bought. I ended up not buying it because I didn't want to, because the guy got goofy. He literally had zero marketing and he had zero residual sales. He just had a very good front end model sale. Same thing with this gun company. I bought. Very good front end sells. Profitable at one point. You know, actually 2.06 ROAS day one. And then we just start texting an email, which is free money. I put a dollar, I get two bucks back today kind of thing. Day one. And everything else is okay. But these are things that you guys can do. And look at massive.
