Short, casual YouTube lesson (shorts) that explains basic marketing funnel stages—awareness, suspect/prospect, customer, retention—using simple, child-friendly examples (cookies/Oreos) and informal dialogue. The speaker (Mark) talks through using ads and free offers to move people from awareness to prospect and then to purchase/retention.
Here's what marketing funnels look like. You got to be aware awareness, like a billboard or advertising on Google or Facebook or goo gaga.com, right, Trina? Then we got to get some suspects over there. A suspect is someone, Mark. When they come in, they're aware. They know I exist. Get over for a free report@whatever.com and they're like, whoa, wait a minute. I want to become a suspect. And then I feel you. That's what happens when you don't market, right? They get pissed off and they roll out. Right, Drea? And then they become a customer, and then we want to retain. So aware you know it exists, you're a suspect. You're reading the website and I'm saying, hey, you want a free cookie, A free Oreo? Come on down, give me your email address. Now you become a prospect. Now, do you want two Oreos? And if you order today, I'll give you an entire one month for free.
