A short YouTube talk by Mark Evans DM explaining the importance of tracking Key Performance Indicators (KPIs) in real estate investing. The speaker emphasizes knowing the true cost per deal (cost-per-close) and using it to set realistic marketing budgets and growth targets (example: $2,000 per deal → $20,000/month to reach 10 deals).
You know the saying, data not drama. Hey there, it's your boy, Mark Evans, dm coming to you about something I get asked about every single day. It's called KPI, Key Performance Indicators in your business. A lot of people I work with have done real estate investing over the years, like I have for 24 years. And for some reason, people. There's a small percentage of people that actually blow it out of the water, and then there's a large percentage, unfortunately, that always are stuck, always recreating, trying to do something new, but you never really get traction. And they're always playing scared. They're never making enough money. When they do get a big pop, they go play. They don't really have good KPIs. The simplest KPI to measure as a real estate investor is if someone comes to me and says, mark, I want to go to 10 deals a month, I'm like, great, what's it cost to do a deal? And they look at me dumbfounded. They look like I just come from planet Mars and they're like, well, what do you mean? A lot of my business is referral. A lot of this, lot of that. Well, there's always a cost associated per deal. The truth is, there's a cost associated with everything you do in business. But there's per lead, per conversation, per contract, and per deal in real estate, for example. So if you're telling me, mark, I spend $2,000 per close deal, and I'm not sure why I can't grow, my simple question back to you is going to be like, well, how much are you spending to grow to ten deals a month? Well, I'm only spending four grand. Great. So I'm assuming you're doing two deals a month. That's correct. See, you understand the deals closed are a lagging indicator of the efforts up front, that is money invested on leads and generating leads and activity closing deals. So if it takes you $2,000 on average to close one deal, how many do you think it should take to close 10 deals? Again, I'm not much of a Math mathematician, but 10 deals times $2,000 is $20,000 per month. That would be like your on average marketing budget to get your 10 deals a month. So if you're sitting there struggling and wondering why the hell this ain't working, it's because you simply don't know your data. You're too emotionally caught up in all the stuff you think you're doing, and you can only do it as good as you. But yet you're not where you want to be. It's not because it doesn't exist.
This.
It's because in the brain, you're not creating the basic formula. This is not hard. This is literally one plus one equals two. There's no more, no less. Now, I'm not saying it doesn't require different business models and growth and all that stuff as you start developing this out, but look at your basic data. KPI number, $2,000 to close the deal. I want to do 10 deals. You need to invest at least $20,000 a month to make that a reality. And if that's not something you're willing to do, then stop talking about closing 10 deals a month. Be okay with closing one or two deals a month, or randomly, whenever, and enjoy the ride. Hey, fall in love with the process. It's your boy Mark Evans Diem signing out. Have a great day. Talk to you.
Mark Kevin's dm. I'm here to help and teach him what I know and how I did it to discover freedom. There ain't no question Mark Kevin's when he stepping the doubt, he's closing deals. Time to tell him what the DM stand for. I'm a deal maker. A deal maker. I'm not just a deal maker. I'm a dream maker. The journey's where it's at. It's all about the process. Time to get over to the DM project.
