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Mark Evans DM argues Oprah's power comes from reach, not expertise. She reports on hot topics and directs attention. You don't need to be an expert either, just report what interests you.
Mark Evans DM argues Oprah's power comes from reach, not expertise. She reports on hot topics and directs attention. You don't need to be an expert either, just report what interests you.
Oprah Winfrey is not an expert. She's clearly not an expert at much. I'm not taking anything away from her, but she's not an expert. She's simply a reporter. In essence. She has the eyeballs, which, by the way, we all should get more eyeballs. That's the goal. Get the eyeballs and the ears, and then she's sharing information with people about what's hot topics, and then people buy into it. So she is an outlet of opportunity, and that's what you need to be. Don't think you have to be an expert to share content. You could simply just report it over and conversate about it.
