Mark Evans DM argues the old saying gets it backwards. It's not who you know that matters, it's who knows you. He uses Michael Jordan, Bill Gates, Jeff Bezos, and Mark Zuckerberg as examples of people who built visibility and reach rather than relying on connections.
One thing people always used to say to me, mark, it's not what you know, it's who you know. I started thinking, I'm like, well, Michael Jordan makes a lot of money off of people he doesn't know. Bill Gates, Jeff Bezos, Mark Zuckerberg. They don't know a lot of their users and buyers and all that. These guys are printing money faster than they can print it, if that even makes sense. So what I realized is that's partially true, but the real truth is it's. Who knows? You.
