Short excerpt from a YouTube video by Mark Evans DM (uploaded July 24, 2023). In this clip Evans explains that his distinctive hat functions as a personal brand ‘uniform’ that differentiates him in crowds, generates business, and serves as a repeatable marketing tool. He urges viewers to choose a recognizable uniform and use it aggressively (explicit slogan).
I get asked all the time, does your hat make you money? Hey, the truth is. Check this out. That's a lining of my hat there. The hat has made me lots of money. It's a differentiator. It separates me from the crowd. You're in a crowd, a sea of people, of 100 people. You see some silly guy in a white Kangol. That's me. I get asked all the time. When they come up to me, Dude, I see you in the hat. Blah blah blah blah. Well, listen. The hat is part of the uniform. Just like Ronald McDonald. Just like Wendy's has redhead and all the above. So yes, this hat has made me lots of money and will continue to do so. Pick your uniform and use it aggressively.
