Short YouTube monologue by Mark Evans DM (recorded Nov 7, 2022) arguing that his distinctive hat functions as a personal-brand 'uniform' that differentiates him in crowds, generates business opportunities, and should be adopted deliberately by others ('Pick your uniform and use it aggressively').
I get asked all the time, does your hat make you money? Hey, the truth is, check this out. That's a lining of my hat there. The hat has made me lots of money. It's a differentiator. It separates me from the crowd. You're in a crowd, a sea of people, of a hundred people. You see some silly guy in a white kangal. That's me. I get asked all the time when they come up to me, dude, I see you in the hat. Blah, blah, blah, blah. Well, listen, the hat is part of the uniform. Just like Ronald McDonald, just like Wendy's has redhead and all the above. So, yes, this hat has made me lots of money and will continue to do so. Pick your uniform and use it aggressively.
