Mark Evans DM on why knowing how to do something doesn't mean you can actually do it. Time constraints, needing multiple people, and coordination overhead at project close are real. Better to charge for assembling the work than to do all the labor yourself.
Who can do the how. If it's always like, how do I do this? How do I do this? If you knew, you would already be doing it. And not only that, even if you know how, you don't have enough time in the day to do it. It takes six people to do one job. Sometimes, like these closings down at the end. That's a lot of moving parts, a lot of communication. And if you're a sucky communicator, it just adds more communication. There's a lot of things going on. So these are value ads. I'd rather make ten grand putting the pieces together as opposed to $12,000 doing everything myself.
