A short YouTube monologue (creator: Mark Evans DM) urging social-media consultants to ask business owners concrete, revenue-focused questions—e.g., what are you trying to accomplish, what does a lead look like—to design content that generates lead flow and profitable, insightful audience engagement.
The biggest mess with all these social guys is they're not asking the business owner the real question. What are you looking to accomplish? I want to get leads. I don't care about my face, I don't care about what I'm saying. How do I use this media and channel as a marketing channel to generate lead flow? Lead flow equals opportunity of money. Cool. What's a lead look like to you? They're not asking the deeper questions because then you can start stacking the content around that. I want real estate leads in the commercial space. You know, 500,000 is 5 million. Here's what like, then you could really start articulating a brand. I think that's what we kind of awareness with ours. Right? But like, I want quality content that's productive, profitable and insightful to all people that want to follow me. I have nothing to sell except the idea that this could make your life better. That's my agenda. There's 250,000 people in our ecosystem. Making money is not the problem. You know, like that is not a problem. These guys are so focused on the wrong metric that they're not taking action to get accomplish what they really want.
