Spark conversations, analyze data, and find what benefits your business.

11 Mar 2024 · 0 min

Watch on YouTube

0:25

A short instructional segment (from a March 11, 2024 YouTube talk) advising business owners to spark conversations, extract useful data from engagements, and share actionable metrics with audiences. The speaker recommends identifying what information serves the business (example metrics for real estate: properties listed, sold, selling above market), and distributing insights across multiple channels (social media, email lists, advertising).

You can literally bring it to their attention. Create a conversation and have an extraction moment. Figure out what serves your business. Figure out how your business can benefit from the information that you're sharing. You could just do a simple reporting of what's going on, collecting data. How many properties went up for market, how many properties sold, how many properties are going above market. Whatever the hook or niche is, you share that information with your email list. You have social media, you have your email database, you have advertisement going on. There's so many channels of opportunity right now.