Mark Evans DM explains how to set a target number for your business and use peer groups to keep yourself accountable. He walks through raising capital collectively, sharing customer databases with peers, and tax-advantaged fundraising channels for software companies.
And in mind, you guys all have a number. You don't have to shout it out, but, like, have a number. Where do I take this thing? And then get around a room like this and get positive peer pressure kicking you, pushing you, prodding, you're pulling levers. Some of you have a lot of the same customer databases. You guys should be dynamically sharing and connecting with each other. Right. Raising money as a collective. Maybe, maybe understanding how to raise money. Yesterday we were talking about 170, 90. Your software company will allow you to raise a lot of money through that channel potential. And it's a tax advantage environment. Maybe there's lots of ways to do it. I don't want to go down the rabbit hole, but, like, lots of ways to get access to the capital. You just have to understand how these conversations.
