Mark Evans DM describes organizing luxury experiences like yacht trips and private jet rides to help people shift their identity and imagine themselves achieving success. He argues success is a journey, not a destination, and acknowledges the loneliness of entrepreneurship.
This is why I do yacht trips. This is why I do jet experiences with people. Because my job is to break your frame when you get there and touch it, feel it, see it, smell it, enjoy it, and realize that you can have it and be you. Certain things start happening differently. You start having an identity shift of what's possible in this very short time out in planet Earth. You start realizing that they built that yacht for someone, why not you or I? They built the jet for someone, why not you or I? They built these mansions for someone, why not you or I? Why? Every single person I know that's accomplishing big things in life has their things that drive them daily. See, as an entrepreneur, there's a lot of lonely days, but it's what we signed up for. Success is a journey, not a destination.
