A short clip where the speaker advises entrepreneurs to make small, adjacent moves when buying or switching businesses rather than jumping far into unrelated sectors. The speaker uses their own gutter business moving into roofing as an example, arguing adjacency leverages existing customers and is faster and easier.
I don't think you should take three steps over to buy a business. I think you should say, take one step over. For example, I'm in the gutter business. I'm gonna get the roofing business. There's something in the home business of some sort. I already have the customers. I can win much easier, faster, and it's not as sexy because you're like, well, I'm trying to buy a business to get out of there. This is one step over. If you step too far over, we take for granted what we want and the things that we have access.
