The Biggest LIE in Magician vs Mule... *Never Shared Before* | Cigars and Coffee w_ TheDM! EP.019

What's up? What's up, everybody? We're live now. We're live now. Give me a second. I'm actually. Thinking about you guys. What's up, everyone? Hey. So as you guys are coming on, let me know you guys are here. I got some really cool things to share with you guys. Give me a second. Turn on this fan. It's a little warm out here today anyways. Whoo. It's a long day, up early. A lot of cool stuff going on. Let me share some thoughts and share this big lie about magician versus mule. I'm getting a lot of people, you know. Guys, first of all, thank you so much for all the reshares and sharing with your tribe and your folks and a lot of you guys buying the book for your friends and family and people you care about. It's really cool to see. So if you have an entrepreneur friend or business owner, buddy, whatever, and this book could help them. Just so you guys know, hundred percent of that proceeds go to charity. I'll be sharing that story here later on in the future. Not today, but in the future with what we're doing and who we're doing it with. That's just really neat. What's up? Victoria, Good morning. Good morning. Steve. Good morning. Gianna. Gianni, Dylan. Good morning, guys. Give a quick shout out where you guys from and all that as well. But so today, the real thing is, I think in the day on my walk when I was working out this morning about, you know, all these messages I'm getting about magician and mule and, you know, some guy was being a smart Alex. I do. Why can't you be both? And all this, you guys know, like, we're mules. That's what we are. There's no way to take that out of us, period. It's actually progress. So we're all mules in the brain. Like, we've been taught we've been built as a mule. The goal with the book was simply to bring awareness to what we are so we can start working on becoming a magician. I'm a mule. Like I said, I'm muling it out right now, shooting this live video to you. I'm a mule. I'm a mule. When I get off this thing, I'm gonna have a call with my team members at 10:30 for an hour. I'm a mule. But what I'm doing inside of those, like, think like Michael Jordan. Think like Kobe Bryant. At 3am they're in the gym, like, for hours. That's what mules do. They're mule. The difference with the mule that's thinking about being a magician is we're doing it one we want to win. Like we're, we're all. I'm not saying you should not work hard. That's never been in my thought process in any way, shape or form. But what are we working hard towards? See, it's not like Michael Jordan was sitting there going to the gym at 3am Hanging out, eating Doritos, drinking beer, watching TV on the big screen while everyone else is working out around him. No, he's actually the only one in there doing the work to become a better magician. When he gets on the court, when he comes, when the curtain comes up, it's showtime. That's what magicians do. See, you have to mule it out to learn the tricks, to do the work, to get what you want. Your magician like efforts to be Michael Jordan, spending all that time shooting, shooting how many free throws? This guy shot millions and millions and millions of free throws, right? To look like he's a magician when he's on the court, when he's shooting these three, throw three pointers to win the games, he looks like a magician because he's taken that shot 10,000 times in the last 30 days. Right? Right. These are what mules like. There's nothing wrong with being a mule. But let me give you an example. Not all mule efforts are created equal. So I used to do seamless gutters, siding and windows and all that stuff. I used to do the work myself. I'd go to the house, get there at 6:00am you know, if it's a new construction and I'd get my project set up, get the, you know, get the saw horses and everything set up, get my shears, get my hammer, nails, all this stuff ready, and I'd hang siding. But the problem is with that mule effort, I can only hang so many squares of siding myself, right? That's it. I can work harder hanging, siding to maybe, let's say if I hang 10 square a day by myself, maybe if I'm humping, taking a lunch break and work hard, maybe do 11 square. It's a 10% increase, but that's it. Tomorrow I got to do the same shit over.

With.

Magician like thoughts. How do I learn how to do it? Hire people to help me grow it, me step back, get on top of it and go get more projects, hire more people, hire layers of people and then have a massive organization. Now we're going 10,000 squares a day. That's what magicians are thinking. About I remember being on these projects and I'm like, I can only work so hard. I can only do so much. My cap, my revenue was capped by my mule mentality. I couldn't break free. I remember when I had to make this transition, this conversation with myself, I had to make this transition. I literally was driving down the freeway crying because I had to let go of my past identity of who I was to get where I wanted to go. I loved going to the projects. I love outworking you. I love it. I love everything about it. I love, like the young guy on the, on the field that's trying to outdo me and work me on the project. And I want to show him that I can still outwork him. And I'm 20 years older than him, right? Or whatever at that point. That's what I love. I love that it's competition to me. It's fun, it's exciting, it pushes me, right? It keeps it interesting, keeps it, like, exciting. But I knew I could only get so far. I had to become a different person drastically. See, the mule in me was so ingrained. Work hard, Work hard. Work hard, work. Not opposed to working hard. But there's another part of that equation where it's like, work hard and smart at the same time. Work hard in something that has a compounding effect with effort. See, if you're the best siding cutter in the world, you can only go so far. If you're the best hairdresser in the world, you can only go so far. By the way, the magician, like effort in a hairdresser. If you love cutting hair to create your own product lines, now you're seen in thousands of stores, tens of thousands of stores where you're cutting hair. Michael Jordan made a lot of money in basketball, but he really made more money with Nike, with endorsements. Same thing with Tiger Woods. He mules it out thousands, tens of thousands of hours a year. He's a mule. But now he's got. Once you do this effort, his compound effect, it actually grows and develops and he becomes someone big. And now, boom, magician. Like, like, I know a lot of people. Like, dude, how did he get a hundred million dollar contract? Because he has a lot of eyeballs on him and it's worth a lot of money. He probably got underpaid. So what are you doing? What mule things are you doing? Like you looking at your bank statement for three hours trying to figure out how to save $12? That's not going to help you grow. It's not. It's impossible. You Trying to figure out how not to go to Starbucks for the next 30 days isn't going to make a blip in your future at all. So you're muelling on the wrong activities, expecting different results. It's going to frustrate you. It's going to overwhelm you. You're getting further and further behind the eight ball, wondering why. How the hell is Mark getting what he's doing? By the way, if you're watching me and you're trying to figure out to compete with me, don't. Because I'm competing with myself, and I'm not going. And I'm not anywhere to where I'm going. I'm growing businesses. I'm driving this. I'm dropping the ball here. I'm messing up over there. I'm not pushing as hard as I should here. I'm still learning the levers to pull. I'm still constantly paying attention to, like, my thought process that you guys. I don't just talk about. I actually do myself. As you guys know, I'm getting ready to bounce back to Ohio from Florida. And you guys, don't you never. We never really had live video back then, but, you know, my wife and I, we traveled the world for seven years collectively. And it was always interesting because I could be sitting in, let's say, India, and I'm like, okay, I can only work this many hours because we're going to do all these other things. Sightseeing, xyz. But then in two days, we're going to be over in Bangkok, and then we're going to be in Phuket, Phi Phi island, you know, Malaysia, all these things. And what would happen is I would get very anxious, right? Travel anxiety. Compartmentalize. And just execute with intention. Execute with intention, right? And you just got so much done. And right now I'm having that feeling now. Today's the 5th. A lot of anxiety, in a good way. Yesterday I talked about anxiety, but in a good way. Now I've shifted the momentum because I'm doing the work. I'm not thinking, I'm not plotting. I'm doing. Anytime I get anxious, I got to do. My workout was very strong yesterday, my second one, because it's like, dude, I got to get this energy out of me. Like, let's go, right? And most people sit around and let it stew and build up where you almost feel like you're having a heart attack. I know because I've done it. So for me. What's up, Dylan? What's up, Nick? Shane, Rob? What's up guys? So in all seriousness, we have to focus on the proper meal activities to ultimately get the magician like effect in your life and in your business. Have to see like getting six pack abs takes me a whoever. But there's also some magician type things in there. Like you doing push ups, right? 10 push ups a day isn't going to create anything magical in any way, shape or form. It's better than zero, but it's really not doing anything. So what we need to do is we need to look at the mule like activities that's going to create the magician like effect, meaning you do whatever workouts needed. And plus you have to not just eat, not just work out right, but also eat right. You combine the two, you're going to get better results and then as you're getting these results, you're going to start looking better and then you start looking better and people are like dude, like I want your abs, I want your arms, I want your blah blah, blah, blah blah, your legs, whatever is your sweet spot. And then the reason is because they're not realizing that you're putting all this real effort in to get this magician moment. We've all have this in some way shape or form. The thing is I see is so many people are focused on the wrong mule efforts and I'd love to talk to you guys about this, but inside of Magician versus Mule I have a guy helping me, John. Actually you guys met last week on here on the show. He's actually helping me create a very powerful workbook, starting it today where we're going to take you from mule to Magician. We got to talk about the right mule efforts, right? Do you think like you learning about philosophy, blah blah, blah blah. That's a lot of mule work. You're reading a lot of books. Like I always think about like the people at Win Jeopardy. I would never hire those people. They're brainiacs. But it's all pointless shit. Like what are they doing with that information? Like, oh, I know that answer. Oh, okay, well, you can't pay your bills. What's it matter? What does that answer have to do with my life anyways, Right? So I'm not knocking, just that's how my brain thinks, you know. So I would never hire that individual because they're too busy, they're too addicted to working hard to learn stuff. Just to learn stuff. Learning general knowledge does not pay the bills. Yeah, these are just things you should have anyways. Basic knowledge, it really comes into the high level understanding, specialized knowledge. What Are you gifted at? Where do you excel at? What can you hand off? What can you grow? What can you develop? What is almost like, effortlessly to you? And everyone's like, dude, how did you do all that? You know, like, to me, oftentimes people tell me, like that in business, like deal making, it's just easy to me because I'm. I'm very passionate. I'm very, you know, I'm listening to the buyer or the seller, whoever. I'm listening. And that's not my agenda. My agenda is to help the person, not just close the deal. I think that's why it's easy for me. I don't really care if I do the deal or not. I just want to help the person. And so happens my path might work, might not. It is what it is. Let's. I got another call, though. Next. Let's go. See, but, like, that's. Again, that's a new effort, right? I can make 100 calls a day, but I can only make 100 calls a day. But if I could make 10 calls a day and train three people of how to make 100 calls each a day, like, take 20 minutes to do this, 30 minutes, do that. Like, you just start expanding your efforts. And again, this isn't always easy stuff. So what do you guys got? Beacon? Anything on this? I know we talk about this stuff behind the scenes, but if you guys are here and you have any questions or comments, that's the secret, guys. The big thing is, you know, many of you are focused on the wrong mule efforts. You think mule versus magician. You become a magician, and that's it. You do nothing all day and wave a wand and everything gets done. You're going to do mule efforts. The question is, which ones are you doing? Which ones are you consciously making a decision to do or not do, you know? And I think you need to be paying attention to that. So if you have a question or comment on this, I'd love for you guys to hop on. If not, I'm gonna magician out because I have a lot of cool stuff going on. And big moves, big, big moves. You guys are gonna see some massive growth over here over the next 90 days. I got some cool challenges going. How do you qualify which meal efforts you do? Hop on, William. I'd love to talk about it. First of all, I don't qualify. You know what I mean? I would. And again, I know we're using words, but I'm looking for compounding effects. That's what I'm looking for. But not to Say you don't start to do some of the stuff. I mean, this is a very. See, here's the thing, is there's no one answer fits all. Where are you at? Where are you going? What's going on? I don't do. By the way, I don't do revenue per hour stuff either way. William, hop on this call. I'd love to talk to you here because we could catch up. Anyways, hop on the link that Beacon's giving you guys. But I don't do the whole per hour thing. I already actually know my value. So I guess in the beginning, you know, if you're sweeping the floor in your garage trying to figure out how to make 100 bucks an hour, you're probably doing the wrong activity. You know what I mean? I'm more conscious of that. I don't trade my time for dollars, so I don't have like a dollar value. I just want to make as much possible revenue for my time. And the truth is, my book, Magician vs. Mule, I busted my ass on that book. I've been doing tons of interviews and I make zero dollars. See, I'm not doing it just for the money. I'm actually doing it for my passions. My purpose is my future. And that all that money goes to charity and hopefully impacts your guys's life too. So cool. You want to bring in William? What's up, William?

This is pretty cool. I've never done this.

Don't lie. You bet. You're on chat. Masturbate all the time. What are you talking about? What's going on, buddy?

What's up, brother?

How are you? Great, man. How you.

Good, man, good. Just dealing with this whole thing, you know.

Yeah. Yeah. Hey, so some of your questions. So gauge revenue per hour and all that stuff. Do you have anything like in particular?

Yeah, you know, personally what you're talking about, right? You're going to do MULE activities and stuff like that.

It's.

It's inevitable.

Right?

But choosing the right ones, I think that's what you're. You're trying to say, right? Right now, personally, you know, I'm working with Peter and stuff like that. We work with Push button CMO and like that was one big activity that we got rid of, which was like the text messaging and the va, all that mundane stuff. Another thing, we hire a lead manager. He's really like the qualifier for those leads for us. Now that way we can think about, you know, we could focus on higher level activities. I guess my question is how did you just continually keep moving that needle when you were. I know it's a long time ago for you, but, like, when you were doing it right in the wholesale business.

Yeah, man. I think at the end of the day, for me, it's still. I'm still conscious. I think it's conscious activity. So someone said everyone would be successful if they did what Michael Jordan did as a mule. The truth is sort of true, but sort of not. Listen, there's a lot of people here that will never be a good basketball player like Michael Jordan, you know, so they can be outside for the next 10 hours a day shooting basketball hoops and not getting anywhere fast at all. But they're working really hard. So I think for me, it's like, you know, I think you got to go through the journey. I think you got to go through the realization that you're a mule and you're trying to get the magician, like, things. And you guys say, ow, that hurts out. I could tell you a million ways, like, and, dude, I do this in my one company. I'm like, don't buy leads. Buy them through us. Here's why. Nope, I can get them cheaper. All right, cool. You'll be back. Like, that's it. I'm not fighting you on it because I know you're back because now you're getting leads cheaper. Yes, but does it mean it's better quality? Does it mean you have to do it yourself? What does it mean? I don't know what it means. And not only that, now that you're the driver of, like, we. We forget that drivers can't be driving 14 cars at the same time, you know? So I'm driving my car. Leads are being generated for me. I don't have to drive that car. Calls are being called for me. I don't drive that car. Okay, Counting's done for me over here. I don't drive that. Like, I'm looking for cars. I don't have to drive. I want to drive. I want to drive the big bus where everyone's following me instead of me, you know, trying to drive them all at the same time. So you got to find the ones that are serving you, man. Like, that's the biggest thing. You're going to fight it until you figure it out. Everything has a cost associated with it, though, right?

Yeah, well, more nowadays for me. And something I've learned from you, even behind the scenes, is just, I'm not looking for the cost anymore. I'm looking for what? What is it gonna bring me in? Not what it's gonna Cost up front.

Yeah. I mean, Joe Evangelistic said best cheaper is not always better. Really what we're talking about now is value versus price. I'm looking for value. I don't care if it's cheaper. It's always funny. Like, again, like I said, I grew up and I had, you know, Kmart clothes. And I can tell you right now, rustler jeans for $10 is not better than $300 custom jeans. You know what I mean? Like, I promise one, the custom jeans will last way longer. They feel better, I feel better, it looks better. Like there's just. It's undeniable value. But, you know, if you don't have that $300 mental muscle to buy a pair of jeans, it's pointless to even talk about. So cheaper is definitely not always better. And you know it. Sometimes it is, sometimes it isn't. But I found it true that it very rarely is, if ever. So. Because if it's cheap, I can do it for free. I can go do it myself, you know, I just don't think people value exchange of what their times really worth, man.

Yeah, I think that's something that over the last year we've just really. My brother and I really just came to that realization of, you know, we got like a runner and stuff like that. That was a huge game changer over a year ago to run to all of our properties, lock boxes, showing it to buyers, shit like that, that. I'm sorry, I don't know if we can curse on this, but you know, just things like that, that what the hell are we doing it for, you know, like my. Our time is better served elsewhere, you know, or getting another deal, structuring a better deal, et cetera.

Yeah, I mean, like, I see a lot of guys posting checks online, right? Going to title companies and posting checks, which is always interesting to me. It is 2020 and I was busting this one guy's chops. He's a cool guy, I'm just messing with them, but he's in. A lot of guys are posting checks. You guys gotta understand, it's because that's what they're selling a product and they want to see a check. I personally wouldn't follow anybody posting checks. Why? I don't want to go get a check, dude. Do you know how many tens of thousands, probably hundreds of thousands of dollars. I've never cashed in checks. I lose them, I don't cash them, I don't go to the post box, I don't go to the bank. So it's like, if it's not a wire ach. Or something of that sort, it's probably not happening with me. So, you know, we don't accept it. I mean, we don't. We had a title issue last week I think my assistant handled, where they send a check, you know, $120,000 check. I'm like, I'm not collecting it. Like, have them resend it. Well, they won't cancel. They won't. You know, it's a big mess. And I'm like, how the. How the hell don't people know this is 2020? And, like, the truth is, I get more inspired if. William, if you printed off a document showing me three wires in today and you didn't do anything, that's more impressive to me than three checks standing in front of Chase bank, you know, going inside of the bank with a face mask on. Yeah.

One of the best things we ever did was get a POA with our attorney.

Yeah.

It was a huge time saver.

Yeah. But it's funny how we create these conversations in our head. Like. Like, dude, like, again, you'll work. To go to a title company takes time, takes organization, because you got organizers, you know, your agenda. I. You can literally. You. And I could do it. I could sit here and docusign everything right here. I could text my assistant. I could text my account bookkeeper and say, hey, why this money? Do this, do that. It's actually going on today. I got four deals going on like that today. So I don't need to schedule it. I don't need to go to the title company. I don't need to shake anybody's hands. I don't need to drive down the freeway in Florida. As you know, it's always. It's a racetrack, not a freeway. I don't. I don't need to do anything. And yet some people are on here bragging about how hard they work, how many houses they go to. I remember William, like, I used to go in houses because this is how I was taught initially. And it smelled like cat piss, right? And they're like, oh, what's that smell? And I'm like, cat piss. They're like, no, it smells like money. I'm like, it does not. It smells like cat piss. It is what it is. That's how they lied to themselves to keep them in the field. These guys are doing this every day, and this is how they're training people. That's the issue, man. That's. People are training you guys wrong. They're training you how to do the wrong activities because they're doing the wrong activities. If they knew it the right way, they wouldn't be doing it. Yeah. And I think.

I think you'll agree, right. One of the things, I mean, I'm obviously not excited about coronavirus and everything that's going on and all the. The health things that are happening, but I think this was a nice way to just lift the skirt up on a lot of people. A lot of just idiots that just, you know, they weren't doing anything to begin with. And I think, you know, I think you'll agree with that. And I've heard you be pretty passionate about it in some of your videos, which. Which I respect a lot because a lot of people aren't talking about it.

It's. They're hurting a lot of people. You know, I actually don't sell courses and all that stuff. I should be selling course because I know how to do it, but like, I just don't have time. And it's another business, it's another avenue, it's another mental. Like, it's a lot of work. We forget when I make this decision, everything else behind it has to follow. You know, there's a lot of variables there. But Nick said, hey, if I spend it 1k for one legion, that generates 10k, that's good. A grand well spent. Absolutely. So, yeah, man, it's. That's awesome. How's. Everything else is good?

Everything else is great, man. Thank God. You know, just. Just growing now. We increased marketing because we felt like less. More people weren't marketing as much. So we felt that that was the right thing to do, especially during this time.

That's awesome.

I hope everything's well with you too.

Everything's well, man. You're still uglier than ever, though. I haven't seen you for. Thanks, bro.

I appreciate that, man.

It's been a minute.

What's that change.

Dude?

I think the last time was at your house. Yeah, it's probably a year.

Yeah.

Talk to Peter pretty often.

Yeah, I'm sorry about that. That's a mule on himself. Come on, man.

That guy's helped my bit. Listen, he kicked my ass to hire that lead manager.

Let me tell you. He was.

He was kicking my ass for like four months over it, and I finally. I finally did it.

That's cool, man. Well, that's awesome, buddy. I'm glad you're here. I appreciate you. If you need anything, let me know.

Listen, I appreciate the info, man. Take care of yourself.

Thank you, buddy.

Thanks, Mark.

Cool guys. Anybody else have any other questions or comments? I said I'm here to help you guys. I really do. I wanna. I like one. I like shooting back and forth with conversations because we're all in different places, different parts of our life, different thought processes, different financial situations, different, you know, unique abilities. I mean, it's endless, right? So, you know, I don't really believe in one size fits all for anything. All. Even my onesie in there, I can be. It's not. It barely fits me and it says one size fits all. But just thinking about you guys. So if that. I don't want to just be here to ramble. I do want to say, though, thank you guys again for getting Magician versus Mule. It does mean a ton to me. I'm excited to get this workbook out for you guys. I got some cool bonuses like I said I'm gonna be doing and gifts to everyone that got it. It's cranking. I'm super excited and honored to be here. If you guys haven't got your book, get over to magician versus mule.com or go on Amazon. Type in magician versus mule will pop up. I'm working on the audio version. Hopefully to have that done in three months or less. With all the stuff going on, I'm trying to figure out how to do it. But I'm here for you guys if you need anything. Keep me posted. If you have questions or comments, feel free to private message me. If I can shoot a show, I will. You guys will make my job a lot easier. Anyways, Stay focused. Become that magician I know you are. You know you are. Work on the things that will get you there quicker, easier, and more impactful. That's what it's about. Hope you guys have an amazing day. Stay focused. You got this. Peace.