Mark Evans explains why entrepreneurs stop scaling when things work and say yes to everything early on. The real difference: next-step moves get you ahead, but ultimate-step choices build something that lasts.
It's interesting to me. There's this weird thing in our brain that when we're growing and it's working, we don't keep fueling it up more because we're like, be thankful. Don't wake up the sleeping bear. Don't poke it too hard. Slow it down. Relax. It's okay. You're making millions of dollars a year. Have you ever thought, can I make more millions of dollars a year with the same thing? The truth is, my business and my days are very similar. I'm very similar. Like, if it doesn't fit in my day, the business I'm trying to create, I try not to do it. Try, try. By the way, like I said, again, as an entrepreneur, there's a thing in the beginning that you say yes to everything because you think saying yes is going to get you to the next step. I'm not saying it's not, but it's only going to get you to the next step. It's not going to get you the ultimate step of where you're going.
