Mark Evans DM explains why business owners avoid hiring assistants: they fear delegating sales means the assistant might earn more than them, triggering anxiety about overpaying help. The real barrier is mindset. Delegation builds a functioning organization that generates revenue without the owner doing everything.
The reason most people won't hire these assistants or someone to help them grow their organization is because there's going to be a point in time in your company, especially if it's in sales. There's going to be a point where your sales guy or gal is going to make more money than you as the owner and you're going to get all mind whacked. You're like, dude, oh my God, I'm overpaying them. You've set the business up to make you money. If you're doing accounting, sales, execution, etc. You're doing all these pieces by yourself and you start handing these pieces off, you're going to wake up a month, a year, two years later, with a real organization that's producing revenue for you.
