Short YouTube monologue (Mark Evans DM, Nov 26, 2022) arguing that becoming a member at venues like restaurants or cigar bars creates social signaling (name on silverware, reserved bottles/cigars) which increases visit frequency (e.g., from twice a month to three or four times), and thereby can triple one’s income by raising customer activity and spend.
The restaurant, when you're sitting there and you got your people there, you're actually advertising for them. It feels good. It feels cool. Your vip, you got your fucking name on the silverware. It's a pretty cool feeling, right? Or you got your glass, you got your bottle of champagne, your bottle of wine. Or in the case of the cigar bar, I got my cigars and I got my other stuff in there. And I want to show people I'm a member, I belong. But it increases activity to the room. Instead of coming twice a month, you might come three times a month, four times a month. And this, my friend, is how you 3x your income.
