A short YouTube monologue by Mark Evans DM arguing that growing a business requires treating it like a formula: track marketing spend, cost to acquire prospects and customers, cost of goods sold, and prioritize recurring revenue (e.g., SaaS/MMR). He emphasizes discipline and long-term scheduling (days/years) rather than ad-hoc effort.
I know it's not always easy, but it's needed, and it's a must if you want to grow. See, in the DM alliance, the DM family, we don't talk like all this is hocus pocus bullshit. This is a formula. Business is a straight formula. How much money you're spending on marketing? What's the cost to acquire a prospect? What's the cost to acquire a customer? And what's your call? Cost of goods sold? This could be on information, products. This could be on technology, a SaaS program, a monthly MMR. Recurring incomes, power. There's so many variables, but very few people have anything on their schedule, let alone seven days, let alone years, on how to build a business.
