Mark Evans DM explains thought auditing: checking if your current hourly rate, pricing, and product choices actually add up to your income goals. Working more hours at low rates won't get you there. You need to change who you serve, what you sell, or how much you charge.
If you want to work 10,000 hours to bust your ass and not have much to show for it at the end of the day, be my guest. But this is why I talk about thought auditing. What thoughts have you audited? The hours you're investing today, are they going to get you to the results that you're seeking that you desire? Yes or no? It's real simple. It's data. It's math. If I'm trying to make a million dollars a year, but everything I do is a hundred dollars an hour, it's never happening. No matter how hard I work, the most I can make is 2,400 a day. It's not happening. So I need to course correct and say, O. What can I create? What can I build? How do I charge more money per hour? How's my value different? Maybe I only work eight hours, so I need to make 500 bucks an hour. How do I do that? Who's my prospect? Who's my client? What's my product? These are things I'm thinking about.
