Mark Evans DM tells you to stop hesitating and build your business. You've trained for this. He uses the fire metaphor to separate real builders from arsonists, and pushes hard on sacrifice and finding what actually drives you.
This is your business, too. You need to build the fire so you can run to it. Build it. Don't create fires all the way through and be an arsonist. Build the fire so you can run and execute to it. You know how to do that? Effortlessly. It's easy now. Why? Because you've trained to do it. You know what you're stepping into. You know what you've signed up for. It's going to be hard. You're going to lose brothers, you're going to lose sisters. You're going to be a part of something bigger. You're going to be a part of a brotherhood and a sisterhood. Like, blah, blah, blah. You already know. We need to create these pieces for yourself, all of us. What wakes you up to drive you forward?
