A short talk emphasizing the importance of knowing and tracking business KPIs before attempting to scale. The speaker stresses investing in marketing and financial preparedness (having cash or investors) and recommends networking with marketers and CRM/autoresponder specialists to avoid chaotic growth.
I think the key is like KPIs, you know, do you guys know your numbers to grow? A lot of people are trying to scale without visibility and clarity, right? So they're sitting there, they're like, I'm going to $10 million a year. It's like, okay, well, you're not going to get past a million if you don't know where you're going. And oh, by the way, if you do, you're just scaling massive chaos. Right. Even when you know your numbers, it's still chaotic. So how do you move confidently, you know, if you're not spending money on marketing? You know, everyone's here because of marketing, right? It's. I spend money on marketing. I know Zach Hoffman's back here in the back. He does a lot of great marketing. SEO, paid advertising, et cetera. And so you guys should talk about if you need help on marketing. Zach could. He's your guy. Are you doing autoresponders? Do you have CRMs? I know, Andre, that's what you do for the. We were talking about that for franchises and stuff like that on the sell side, specific. So I think it's really neat. Like, there's so many cool people in here. And builders, developers, people need cash. Who in here needs more cash for deals in business? Right? Right. Who in here has cash to invest? Right? You guys should look around, by the way. You should be on both sides. I have cash. I need more cash. Like, I always need both. Right? Because today, by the way, when do you think it's easiest to get money when you don't need it? You know, when you're begging like, please, I need $2 million to close this deal. And they're like, cha Ching, I got this one. We've been there, Austin. We've been there. So it's like, dig your well before you're thirsty. And that's really what this is about.
