Mark Evans (DM) advocates using email marketing to nurture an existing database of contacts as the easiest way to generate leads and sales in real estate. He emphasizes casual, non-pushy communication, recommends hiring copywriters (Upwork) if needed (estimated $100–$200 per email), and shares a personal anecdote (sending a quick email while on the Camino de Santiago that led to a $10,000 sale) as proof that email marketing converts.
Chapters
Don't get it confused, folks. Buyers are buyers, period. Don't get it confused. I buy every day. And this is the God's honest truth in the real estate company. We've had many people because we sell turnkey, right? Well, we used to. Two years ago, we stopped doing that. But when we sold turnkey, our clients would come to us and say, hey, do you know so and so turnkey company? Because they said they know you and they want us to sell property to you. And we're like, no, we don't know them and we don't vouch for them. We don't endorse them. But by the way, while we have you on the phone, boom, you know, we would. We would ask them what they're looking for. They want to buy. Don't get it confused, folks. Buyers are buyers, period. Don't get it confused. I buy every day. You buy stuff every day. Why do you think? And by the way, it's not sleazy, it's not salesy. It's meant to be cool. It's meant to be laid back. And if your client wants it, why wouldn't you sell it to them? It doesn't make sense to me. So, so many of you, pretty much all of you, are working way too hard to go get the new leads. You have an amazing database. I don't care again, if it's small or big. Amazing database. You need to nurture, you need to connect. You need to slow your roll down. You need to really start connecting with these people. Right now. We need to connect more than we've ever needed to connect. And it doesn't have to be all about business. Start learning how to write. And if you don't want to learn how to write, hire People on Upwork.com to write articles for you. Write emails for you. Usually average email costs about 100 bucks for a quality copywriter. 100 to 200 per email. Oh, Mark. It's a lot of money. Is it? Is it? Is it really a lot of money? No, it's not. It's a lot of money if you don't understand business. But it's definitely not a lot of money if you understand the power of email marketing. That's why most people don't do it. They just genuinely don't understand. You'll go out here and spend 20 grand on direct mail and not change any formatting, not change any titles, not change anything. And yet you won't spend $2,000 to create 10 emails that could connect to the people that already know you and what's interesting to me, what's so wild to me. And again, I'm talking to myself here. It took me what, nine years to figure this out? Nine years. And I'm telling you exactly how to do it. It took me nine years to figure out. The easiest people to sell are the people that already know you. They've already connected with you. It's not selling. Now, don't get it twisted. I'm a high level order taker. I hate hardcore sales. I'm not into it. I don't try. I don't get a hard on thinking about heart. Oh, dude, I snagged that person. I really took them down the rabbit hole and I really, I use some trickery words and this, that I don't do, that I never have and never will. It's just, I think that's slimy to me. And listen, I'm not knocking. It's just not my style. Everyone has different styles. I like the more casual. Hey, Mark, where'd I send the money? That's the kind of cells I like. And again, we call it cells, but the truth is it's order taking. Just like when you call the hotel, you already have the credit card in your hand. Hey, I want the one bedroom penthouse, blah blah, blah, blah, blah. Done. You're calling to get, you're calling to book. You're not calling to negotiate. You're not calling to ask questions. You're calling to book. Why aren't they doing that in your business? Why aren't they calling you to book a deal? Book an order for pens. Book an order for coffee mugs. Book an order. Matt Mark Evans, DM taught me email marketing a year ago to completely change my business. Matt. Matt's an executor. He implements like a maniac. It's amazing. And I'm telling you, he does it well. It's amazing to see. So I just want to give you my 200k. Raphael. What's up, my man? No, I'm talking email marketing and period. Right, Raf? So you're doing an amazing job with it, my man. Email marketing can change your life. It can change your business. It literally is like I remember. And I wrote about this in my book called Virtual Investing Made Easy. My wife and I, Dina, back then, she was my fiance because we were engaged for eight years. But we walked the thing called the Camino de Santiago back in I think 2013 or 14. And I was writing the book. I was writing the book during this time. And I remember sitting at some little cafe and you know, somewhere, Spain, I don't remember. I mean, barely had any, any Internet, wireless, wireless Internet anywhere. I was sitting out there smoking a cigar after probably 10 hours of walking. Literally it's a 500 mile day, a 500 mile walk over 42 days. But I remember sitting there and I was, I was like sending emails because I was, I was trying to do some concepts and proof of concepts to the, for the book. And I was sending an email like, hey, I'm sitting here in beautiful, blah, blah, blah, blah, Spain. And I found this deal and I'm just out of the country and I don't want to do it. If this is something interest you, let me know. Here's the details. And it'd be three bedroom, one bath and four, three two one nine. It's worth 70. I'm selling it for 30. I just don't want to deal with it and keep my, my team locked it up for 20. And I was just playing around with it and you know, boom, Senate. And by the way, I said reply to Peter at Mark Evans dm, not me because I'm clearly walking and not having much Internet. But this took like 10 minutes to do, guys. So I sent an email in 10 minutes and in 10 minutes I literally like we made $10,000 on the deal. And not counting all the other people, the overflow that comes in from that saying, hey man, I want the next deal. Hey Mark, I'm buying the next deal. Hey dude, love your. Love the walk of Camino de Santiago. I heard about that walk. Was it amazing? And then you start connecting, you start creating a relationship, you start conversating. And I love that part about the business. Truthfully, I know it's, it's not scalable, it's not, you know, quantifiable, if you will, like we talked about last week. But man, to me, connecting with these people are so amazing because you meet very cool people. I know the world, you think everyone's terrible. You think the world, everyone's trying to rip you off and do all this crazy shit. The truth is what I found globally from especially sending emails hundreds of million per probably billions of emails, but not even probably, definitely billions of emails by now is that you have a lot of amazing people out there. Rafael. Mark was one of my first mentors. He changed my life and mindset. Listen to the man. Thank you, Raphael. I'm in the beginning stages of starting a real estate wholesale company. Do you recommend me doing email marketing? The answer is yes, yes, yes and yes. Email marketing. Again, if you have an email list. You have to use it.
Kevin's deal. I'm here to help and teach him what I know and how I did it to discover freedom. There ain't no question mark. Kevin's when he stepping the doubt, he's closing deals. Time to tell them what the DM stand for. I'm a deal maker. A deal maker. But I'm not just a deal maker. I'm a dream maker.
