Mark Evans DM reflects on running All American Garage Door Company. Instead of one-off $1,000 jobs, he would have offered an All American Club membership at $29/month for preventative maintenance and VIP service, with a two-hour response guarantee.
$29 per month.
Two-hour guaranteed window.
$1,000.
When I had All American Garage Door Company, what I would have done different, I only went and did jobs. Said, hey, it's $1,000. Here you go. Thank you. Have a great day. If I would have just added, hey, Nancy, thousand dollars. But I'd like you to join the All American Club. For $29 a month, we'll have a preventative schedule set up on your plan and we'll come out, blah, blah, blah, whatever your schedule is, and we'll make sure not only that you get VIP service calls. So if your door breaks and you call in, we have a two hour guaranteed window. We'll be here.
