A short, informal lesson in marketing delivered by a speaker to their son (Mark). The speaker demonstrates lead capture by offering a free Oreo in exchange for Mark’s email address, framing that exchange as an example of marketing in action.
Welcome to tonight's session. We're going to talk about marketing. Mark. Did we put the mark in marketing? That's our name. How do you spell our name? M A R, K. And marketing is M A R K E T I N, G. Marketing. Do you know what marketing is, Mark? So marketing is pretty cool. Do you want to see it happen right before your eyes? Do you know what this word means? Free. Yeah. You don't have to pay for it. Well, do you want a free Oreo? Come on down. This is an Oreo. But for to get this Oreo I need you to give me your email address. Can I get your email address? Tell daddy I got you. Thank you for giving me your email address. For doing so. You get a cookie, an Oreo. Thank you very much. What we just did, Mark, it's marketing.
