A short YouTube clip of Professor Mark (Mark Evans DM) describing basic email marketing and customer retention. He explains how marketers send emails into an autoresponder funnel, how recipients respond (email, call, buy), and emphasizes continuing to email customers to retain them and communicate brand/person details until they opt out.
We send an email and then we send it to all these people, and then a percentage responds. They either email back, they call back, or they respond back, or they buy, depending on what funnel you're going in your marketing. That's amazing, isn't it? When they're in the autoresponder and if they're a customer now, your job is to retain them, tell them what you stand for, get to know me, learn about it, understand how I do what I do. Here's what they expect from me. Here's how long I've been in business, here's what I like, here's my family, here's where I live, here's what I drive. You could do it in cool ways. You create copy. And you keep emailing them. Emailing them. When do you stop emailing them, Mark? When they either opt out or die. Yes. That's the only way you're getting out of our funnel. Right in the spider web. This is a big spider web. You like spider webs? No, you don't. They're pretty cool though, aren't they? So that's what marketing is. The problem is most people don't do awareness. They.
