This is a short transcript excerpt from a YouTube video titled "What to do when business is hard." The speaker (Mark Evans DM) opens by acknowledging that many in the audience find business difficult right now, frames business cycles as seasonal, and emphasizes the value of connecting less-experienced founders (under five–ten years) with veterans (10+ years).
So business. Who in here is business hard right now for anybody? Raise your hand if it's hard right now. You're gonna look back two years from now. This is gonna be easy. It's coming, it's here, the storm's here. Question is, are you in the middle of it? Are you the beginning of everyone's in different seasons, right? Question for you guys because I think it's very important for all of you guys to look around on this question, but who's been in here, who's been in business under one year? Anybody in business under one year here, who's been in business at least five years, 10 years, 20 years, starts changing 25. I'm almost 28 years in the game, 20 plus years now. I literally am unemployable at all levels. My team tries to fire me every day, by the way. They just can't get rid of me. So it's going to get tougher. And the people in the five, ten year and under groups need to be rolling with the guys in the old like 10 plus years.
