What user experience can you add to your business to anchor people into your brand.

24 Nov 2022 · 0 min

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0:21

A short YouTube presentation by Mark Evans DM (uploaded Nov 24, 2022) advising business owners to add maintenance and user-experience features to their products so they can charge monthly, quarterly, or annual fees. The speaker frames these recurring charges as a way to anchor customers to the brand and increase product usage and loyalty.

Think about this. You're out here busting your tail trying to figure out how to make 10 grand on a job. And I'm not saying you can't do these in tandem, like I said earlier. But what maintenance can you add to the product? What user experience can you put into your business to charge monthly or quarterly or a yearly fee? It anchors them into your brand. It gets people wanting to use your brand more.