Mark Evans DM walks through how to pick a specific revenue target for your business, then work backward to figure out what you actually need to do. He uses examples like $5,000 or $1,000,000 a year, and argues you should lean hard on what you're best at, usually marketing, while accepting you'll be mediocre at everything else.
How much you want the business to make you? 5 grand. $500? 50,500. There's no right or wrong. You got to figure that out. And then I start reverse engineering the strategy. I want to make million dollars a year, 84 grand a month net to be this big. To accomplish it, I'm starting reverse engineering. It's like, this is the sector I'm in. I'm gonna take one step over, I'm gonna push it harder, and I'm gonna say, what's my unique ability in this environment? I'm a marketer. Maybe I'm an operator. I'd rather be very effective on marketing. I'm just definitely not as efficient on operations. If I can make three be okay at operations, I'm not looking to make operations better. Typically, I'm more of, like, how to make marketing and customer experience better.
