When you sell a book, you don’t have to sell for massive amounts of money.

30 Nov 2022 · 0 min

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0:17

Short YouTube excerpt (Mark Evans DM, Nov 30, 2022) arguing that authors don't need to sell individual books at high prices. Instead, use a monthly book-club/subscription (example: charge $15/month to send a book worth ~$30) to increase perceived value; speaker notes they donate book proceeds to charity.

When you sell a book, you don't have to sell a book for massive amounts of money. Obviously, there's not that much money in books. I give all the money to charity, by the way, in our books. But you can also have a monthly continuity, a book, a month club. Instead of paying $27 for the book every month, for $15, I'm gonna send you a book. So they double their value because your book is almost $30. They're only paying 15.