Why would someone lose money to make money? #kpis #youtubecontent #shorts #businesstips

15 May 2023 · 0 min

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0:24

Short YouTube video (shorts) by Mark Evans DM explaining why businesses sometimes accept short-term losses to generate long-term profits. The speaker argues marketers will deliberately 'lose money' on individual transactions because they track deeper-funnel KPIs and customer lifetime value — e.g., "For every dollar I spend, I make $13 within 90 days" — and therefore a seemingly unprofitable acquisition can be profitable over time. The video frames this as standard practice for "real business builders."

Questions this video answers

May 15, 2023

"For every dollar I spend, I make $13 within 90 days" (approximate example).

If I can spend a thousand today and make a thousand bucks today, I'm a break even marketer. I would keep doing that. You might ask, why would someone lose money to make money? Well, it's real simple. Real simple. Because there's a bigger, deeper funnel. They know the metrics of their KPIs. For every dollar I spend, I make $13 within 90 days or whatever the number is. That's what real business builders do. That's what we focus on every single day.