Mark Evans argues your business can't outgrow you. He pushes back on automation and fancy branding that hide weak fundamentals, warns against lying about your success, and says the real work is becoming someone different, not just building systems.
There's a magician process. There's a process going from mule to magician. Don't think because you buy the book Magician versus Mule that you're going to become the magician overnight. This is a process. This is a. You have to create a bridge. You have to create this. Do you understand how many decisions I had to make to get in the seat? Real decisions. I'm not talking pussy decisions. Talking real decisions. Life altering, life changing decisions for myself. This is why businesses fail. You try to over automate, you're over automating nothing. You have the best CRM under the moon. There's one fucking person in it, it's your mom. I don't care how great the automation is. I don't care if you have the best business card, the best business name, the best website design. You're broke, you're washed up, you're dead in the water. You have no business being acting like you're in business. When does it stop? What are you afraid of? Really? What are you afraid of? Do you think you making 100 grand a year is a lot of money in business? It's not. Someone said it earlier and I say it all the time. You'll never ever build a business bigger than you if you don't develop. Nothing you're trying to do will develop it, can't it? You can write down this. Why I'm not big into like some people. Like, oh dude, I'm going to do dreams. I'm going to buy the. I'm going to buy the calves. You can't even fucking pay your mortgage, how are you going to buy the. Listen, there's a difference with being dreaming and being, you know, psycho, irrational weirdo. You understand that, right? There's a massive difference. That's why I don't tell people to go build out a dreams list. Because most of you are only dreaming, not doing anything to get to the dream. What if, what if the journey was the process? What if you actually bought into the value of the journey? What if the journey was the destination that you're actually really trying to see? Every day you get better. Like open your bank account, look at what's going on in your bank account. You can say how hard you work, you can say how much value you provide to the market. If your bank account's at zero, you're a fucking liar. Even Mother Teresa had to get money to help what she wanted to do. Her, her dream, her goals, her vision. Do you understand? You have to change your mind to get what you really want. If you got what you already wanted, stay at it. But the truth is, once you got it, you know there's more. And if you already had the mindset to get it, you would already have it, wouldn't you? Don't you think eventually, at 30, 40, 50, 60, 70 years old, you have an awakening, saying, shit, maybe that guy's right. Maybe it is me. Maybe it is you. How is it when I meet people, they have seven companies and they're always broke because you want to be cool and say you own a company. Why? Your wife sits in the back room crying because she knows you're a liar. Why? Your kids watch mom and dad fight about money, but you tell everyone in real life that, oh, I got money, man. I'm crushing it. No, you're not. You're a liar. You will get called out eventually by the people that matter the most. The ones that love you, your family and your kids. The they're going to call you out eventually. They know you're lying. You know you're lying. Why not stop it now? Why not get back into the trenches and show them what hard work really is?
Kevin's deal. I'm here to help and teach him what I know and how I did it to discover freedom. There ain't no question mark. Kevin's when he stepped into doubt, he's closing deals. Time to tell him what the DM stand for. I'm a deal maker. A deal maker. But I'm not just a deal maker. I'm a dream maker.
