Mark MacDonaldSenior Brand Strategist, President, Be Known For Something · Senior Brand Strategist, President at Be Known For Something

Your Church Has a Clarity Problem, Not a Communication Problem

21 Sept 2026 · 1 min

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Mark MacDonald argues churches confuse communication problems with clarity problems. Congregants can't quickly say who the church is or why it matters, even with active social media and websites. The Church Clarity Summit helps churches find one compelling identity and align leadership around it.

Chapters

What if I told you your church probably doesn't have a communication problem? It has a clarity problem. See, pastors tell me all the time, we're posting on social media, we're updating our website, we're doing events, but our community still doesn't seem to know who we are. Well, that's because great communication can't overcome unclear branding. When people can't quickly understand who your church is or who it's for, Or why it matters, they don't know whether to take the next step. And that's why we created our Church Clarity Summit. In just 1 and sometimes 2 days, we help churches discover what they should be known for, align their leadership around one clear message, and start building a communication strategy that actually works. Because churches don't become known by saying more, they become known by becoming clear. If that's the conversation your church needs right now, well, let's talk.