Mark Murphy presents a training system to prevent costly mis-hires by assessing attitude over technical skill. He claims 89% of bad hires stem from poor attitude, and offers a masterclass on interview techniques, a binder with 15 critical attitudes and 60+ answer examples, and recruiting templates to pre-screen candidates.
Hi, I'm Mark Murphy, author of Hiring for Attitude. And after having studied and worked with thousands of organizations, I can tell you with certainty that the single biggest risk factor your company and your company's success faces is hiring the wrong people. Hiring the wrong person is a huge risk factor for your organization. But why do you get the wrong people? Is it because they don't have skills? No, turns out that's not the issue. The reason why new hires fail, why somebody is a mishire or a bad hire, 89% of the time somebody is a bad hire because of their attitude, not because of their technical skills. And that's where the Hiring for Attitude system really comes in. In this program, you're going to get a turnkey system for enabling your organization to avoid of those mishires. You're going to get, for example, a 5.5-hour masterclass that gives you the complete Hiring for Attitude System. You're going to get training on top of training on top of training that is going to equip you and every hiring manager in your organization with the skills and tools to weed out people with the wrong attitudes. You're gonna learn how to ask the right kinds of questions. What are the best interview questions to ask? How to immediately assess people's coachability? How to pinpoint in their answers what are the triggers trigger words, the words that are warning signs that tell you, "Well, bad attitude here. I should avoid this person." This is a $7,000 value. You're also going to get though, and this is the million-dollar binder right here, you're going to get a library of the 15 most important attitudes for your organization to hire. But you're not just going to get the 15 attitudes that are most important that organizations most commonly need to assess for. You're also going to get an interview question for every single one of those attitudes and over 60 real-life good and bad answers to those interview questions, which means— and this is the real thing that makes Hiring for Attitude so exceptional and gives you such extraordinary results— we teach you what good and bad answers actually sound like in real life so you can immediately pinpoint, is this person a fit? Is this person not a fit? And this is something that clients pay us over $20,000 to develop for them. You're also going to get the advanced masterclass, which means once you've mastered the 15 core attitudes, the ones that you need to hire, you may look at your organization and say, you know what, we want to tweak this. We're even more advanced. We're beyond the Selling to Amazon for $1 Billion. We want to take it a whole nother level. Well, there you're going to get the advanced masterclass so you can now start to make changes. We're going to teach you the science of constructing brand new interview questions, how to develop your own answer guidelines, the good and bad answers for every one of of these, how to discover new and unique attitudes. So if your culture changes a year from now, you know how to adapt to that. We're also going to give you the Recruiting for Attitude Masterclass. Listen, hiring for attitude is great. That's going to save you the $100 million. However, you also want to take a step ahead of that. You want to be able to recruit people with the best attitudes to begin with, so that this way you're not even interviewing people with bad attitudes. You're weeding them out before you ever get to this point. So we're giving you the Recruiting for Attitude Masterclass so you learn the recruiting formula, how to distinguish the right kinds of attitudes, how to construct job ads, how to construct recruiting pitches so that you just don't get the wrong candidates in the first place. That's a $3,500 value. And part of that too then is we're going to give you our best performing attitudinal job ad, which means these are the ones that we have constructed for our clients. These are the ones that perform the best. And so not only are we to teach you how to recruit for attitude, but we're also going to give you the best practice job ads. So whether you use them as a job ad or use them as a recruiting pitch, you are all of a sudden immediately equipped to go out and recruit for attitude. And then finally, because we want you to succeed, because we want you to be an instant and amazing Hiring for Attitude success, we're actually going to give you an hour phone consultation. So as you go through the program, you want to ring us up, you want to say, listen, I want to make this tweak, I have a question, How do I take this to the next level? We are here for you. And so we're going to include in this $1,000 value our phone consultation so that you can bounce ideas around with us whenever you need to.
