Mark Murphy, founder of Leadership IQ, reveals why 93% of leaders think they're great communicators but only 11% of employees agree. He teaches four communication styles and a technique called multipathing to reach mixed audiences, plus how to avoid the "narcissism ratio" that makes leaders sound arrogant.
When you speak, does everybody listen? Do people hang on your every word? A whopping 93% of leaders think they're great communicators, yet only 11% of their employees agree. That's a huge problem for leaders because communication skills drive career success. Hi, I'm Mark Murphy, founder of Leadership IQ, senior contributor at Forbes, and a New York Times bestselling author. And in this 1-hour masterclass, I'm going to show you how to Speak So Others Listen. I'll be teaching you the 4 types of communication styles— analytical, personal, functional, intuitive— and how to speak to every one. Some people want to skip the details, cut right to the chase, while others want to hear every single detail in logical order. Some people love data and numbers, while others want to hear emotions and gut feelings. I'm going to show you how exactly to pinpoint which communication style you're talking to, and then how to tailor your message to reach them where they're at. This is one of the most powerful communication techniques any leader can ever have. Then I'm going to show you techniques from presidential speechwriters called multipathing, which is going to help you communicate when you're talking to a group of people and you have no idea which communication styles you're dealing with. And let's face it, that happens constantly. You're going to learn the narcissism ratio, which is the dangerous range where leaders enter when they start to sound arrogant and self-absorbed. And that's absolutely deadly for a leader's career. So you're gonna see how to avoid breaking that ratio and instead get a reputation as a caring and charismatic communicator. You're gonna learn the science of concrete language versus abstract language. And this is the language science that the CEOs of Apple, Google, Starbucks has used to establish reputations as just brilliant communicators. That's a tiny fraction of what you're gonna learn in this. There are literally dozens of tools and insights you're getting that are gonna radically change how you speak so others actually listen. I need to make one final point. Our masterclasses are not like the typical online programs out there. Our programs blend science with the most actionable scripts and tools you've ever seen. There is no fluff or outdated tools or watered-down scripts or bad actors in our programs. There's a reason why I've trained leaders at the United Nations and Harvard Business School and Microsoft, MasterCard, Mark Murphy, and thousands more. There's a reason why we've been featured in the New York Times and CNN and Time magazine and the Wall Street Journal and all over the place. It's because we've created some of the most important leadership research, and we teach leaders all of the hyper-tactical techniques and tools they need to successfully implement the smartest leadership techniques. And when you're done with our masterclasses, I know we're going to leave you wondering, how on earth did they pack so much content into that program? So listen, if you're serious about making leaders smarter, don't delay. Get started today. I cannot wait for you to be part of the Leadership IQ community.
