The Leader As Coach

The old command-and-control management approach is officially over. In this era, only leaders who can coach their employees are going to advance their careers. Why? Because every company explicitly wants leaders who can coach employees. Just ask yourself, does your company talk about wanting managers to order employees around? Of course that's not what they're saying. Every single CEO, every talent and HR department, every executive team wants leaders who more subtly inspire and motivate and ask questions, also known as coaching. In fact, if your leadership style is too manager-y, you can actually get labeled as dictatorial or autocratic. And believe me, those are not labels you want to have in this world. Being a leader as coach does not mean you're overly soft or appeasing, however. It simply means you've got advanced skills to motivate, inspire, and persuade employees instead of resorting to ordering them around. So in this 6-week certificate program called The Leader as Coach, you'll get all of the skills you need to truly coach your employees. You're gonna develop the coaching mindset, master emotional intelligence, discover the science of inspiring goals, hone your influence, communication skills, learn to build buy-in, and so much more. Hi, my name is Mark Murphy. I'm the founder of Leadership IQ, the New York Times bestselling author, senior contributor at Forbes. I'm the author of bestsellers like Hiring for Attitude, 100 Percenters, hard goals, and more. And over the past 2 decades, as I've trained leaders at Harvard Business School, the United Nations, Microsoft, MasterCard, Merck, thousands more, I've had many of the world's top CEOs tell me that they need leaders to do more coaching and less managing. And now coaching is the number 1 most demanded leadership attribute. In fact, you know, I'd be willing to bet that the best leaders you've ever worked for did more coaching than managing. They didn't just tell you what to do or criticize you for messing up. Instead, they listened to your ideas, they challenged you to learn and grow, they served as your sounding board, and they really took time to discover what makes you tick. In other words, they exemplified the Leader as Coach. After you complete this program, you'll have the Leader as Coach Certificate that shows everyone your expertise in this new frontier of leadership. In this era, this may be the most important credential a leader can have. Here's how this program works. Each week you're gonna watch approximately 1 hour of a video course where I'm gonna teach you the hyper-practical skills and scripts to master the Leader as Coach techniques. You'll then complete 1 brief assignment to hardwire your learnings in your brain and take 1 brief quiz to ensure that you learn that week's content. You can expect to spend up to around 2 hours per week between the videos and the coursework. It's kind of the perfect amount to enhance your skills without seriously impacting the rest of your schedule. And every week you can submit any questions to my team and I. So it's like you're really getting personal executive coaching. At the end of the 6 weeks, you'll take a test, which I promise you are going to pass with flying colors. And then you get your certificate that you've mastered The Leader as Coach. And believe me, it looks amazing on your LinkedIn profile and resume. And think of it like this. You're gonna have proof that you're one of the elite leaders that has demonstrated skills in the 5 critical competencies of mindset, goal setting, framing, listening, and questioning. This is what coaching is really about. That you can inspire employees to want to become high performers and actually get them emotionally connected to their work and challenge them to grow, develop, and unleash their full potential. That you have great emotional intelligence, influence skills, can leverage multiple forms of power, and so much more. So if you're serious about your advancing your leadership career, serious about proving to the world that you truly are the leader as coach, register now. I cannot wait to see you on the course and to see you advance your leadership as coach skills.