Mark Murphy presents a six-module online certificate program teaching managers concrete frameworks like the FIRE feedback model, Word Pictures technique for setting expectations, and the Motivational Drivers Framework for coaching. The tools have been taught at Harvard Business School, Microsoft, and the UN.
Hi, I'm Mark Murphy. The tools and scripts in this course show you how to motivate your high performers, improve your low performers, unlock your middle performers, instill more accountability, energize your team, be more productive and inspiring. And these are the same tools I've taught to the leaders at Harvard Business School, the United Nations, Microsoft, Merck, MasterCard, AT&T, and thousands more. Most leaders don't realize how much time and energy and performance they're losing to unclear expectations, until Module 1 shows them just how powerful true alignment can be. You'll set crystal clear expectations using the Word Pictures technique, a structured tool that defines exactly what bad, good, and great performance really looks like, so no one on your team is left guessing and you get instant accountability. Module 2 teaches you how to give constructive feedback that actually sticks using the FIRE feedback model to replace emotional, vague conversations with calm, factual, behavioral-changing ones. You'll learn how to strip out emotional baggage and deliver feedback without triggering defensiveness. In Module 3, we tackle toxic personalities head-on. You'll get real-life scripts and strategies to manage narcissists, blame shifters, dramatics, and other emotional disruptors without losing your cool or your team's morale. Module 4 dives into coaching conversations that unlock the untapped potential of your people, especially middle performers, through powerful conversations and questions like the Motivational Drivers Framework that reignite ambition and build confidence. Module 5, we focus on retaining and inspiring high performers by understanding the shoves that push them away and the tugs that make them stay. You'll learn how to build short but powerful micro-conversations that keep your best people growing, engaged, and loyal. Module 6 shows you how to reclaim your time using tools like the Green-Yellow-Red work model, time chunking, office hours, peak rhythms, and more. You'll identify your most valuable work, delegate the rest, and protect your peak performance hours for what really matters. Listen, these tools aren't theory. They're science-based, immediately useful and actionable, and battle-tested. This course is more than a training. It is the missing manual for leadership. So advance your management career, register today.
