Mary Schiller argues that launching a group coaching program is often poor advice for coaches without an existing large audience. Group programs fill slowly and participants expect lower prices, forcing coaches to enroll many people to hit income targets. She recommends premium one-to-one coaching at higher prices instead.
Start a group coaching program to make more money. Bad advice. Yes, group programs can be great. I've run many of them, but they are not the be-all and all answer, especially if you want a quick cash infusion into your coaching business. Why? Because unless you have a big following already, it can take a while to fill up a group program. Another reason is most of the time people expect the price of a group program to be lower, especially if there's no one-to-one coaching included. So you've got to get big numbers in your group in order to hit your target income goals. So don't just assume that a group program is the way to go. There are easier, simpler ways to get a cash infusion into your business. So don't believe the hype around group programs. They're not always the best answer. Here's the pro tip: for a cash kickstart, go with a one-to-one coaching program and charge a premium price for it. Want to learn a simple system to jumpstart your coaching business? Then book your free call with me at MarySchiller.com. I'll talk to you soon!
