This Advice Sucks! "You've gotta advertise on FB!"
In this brief coaching video, Mary Schiller argues that the common recommendation for coaches to spend money on Facebook advertising is misguided. She explains that while Facebook ads can grow an email list, many coaches lack a follow‑up system to convert those subscribers into paying clients, leaving the list stagnant. Instead, she advises new or struggling coaches to first reach out to people who already know, like, and trust them—friends, past clients, and their current audience—because these individuals are more likely to become clients. She positions this relationship‑first approach as a simpler, more effective way to launch a coaching business without the complexities and costs of Facebook ads, and ends with a promotional call‑to‑action to book a free strategy call at her website.
