Speaker A argues "dirt cheap" undermines value in sales pitches. Instead, use "half off" or "affordable." A pest-control service priced at $33 monthly sounds premium; a storefront literally named "Dirt Cheap" looks abandoned, showing why the phrase backfires.
Check this out. Right behind me, we've got a store called Dirt Cheap. Come look in the windows with me. I don't say dirt cheap in my pitch. I'm doing it dirt cheap.
Yeah, um, not interested.
Because dirt cheap does not really connotate value, and we want people to buy off of value. Pest control is something where, you know, people could pay $33 a month for it with some other, you know, Joe Schmo, but I want them to pay for a premium service. And if you look at Dirt Cheap, like, come look at the windows with me. This place is like completely out of business. So sell on value. That's just a little nugget for selling today.
