The puppy dog close lets customers try a product for 12-24 months before committing, lowering their risk. The presenter used the same tactic to convince his future wife to date him, and they've been married with two kids ever since.
If you're in sales, you need to know the puppy dog close. The puppy dog close is where you convince the customer to just try you out for the first 12 or 24 months. And if afterwards they don't like you, they can get rid of you. Just like when you go to the puppy store and they let you bring the dog home for 3 days. And then what you end up deciding is, hey, I'll just keep it. But playing on this helps the customer feel more comfortable making the buying decision. That's actually how I got my wife to date me in the very beginning. I said, hey, look, I know you've had some bad experiences in the past, but just date me. And if you don't like me, You can dump me. Now we got 2 kids and, uh, she's stuck.
