Anche tu prendi i prodotti in fondo allo scaffale?
26 Mar 2024 · 1 min
0:43
In this short Italian video segment, the speaker observes that many shoppers deliberately reach for items located at the back of supermarket shelves. He explains that consumers believe these products have a later expiration date, especially for fresh goods, and are therefore fresher. Additionally, shoppers think that items at the front have been handled more by other customers, even though the packaging is sealed, leading them to prefer—or at least feel they prefer—items that appear less touched. The speaker questions the audience whether they were aware of these motivations.
